Marketing & Client Development Senior Specialist – Digital Experience, Web

Cooley LLP•Washington, DC

11d•$93,000 - $105,000•Hybrid

About The Position

Cooley is seeking a Marketing & Client Development Senior Specialist focused on Digital Experience and Web to join its Marketing and Client Development team. The position is part of the Strategy, Transformation & Growth Team, which builds scalable infrastructure and data-backed frameworks to help the firm move from reactive execution to proactive, high-impact marketing strategy. The team translates strategic choices and brand-differentiating experiences across events and digital channels into repeatable, optimized market performance. The role supports the firm’s web presence through content management, technical quality assurance, campaign landing page development, SEO implementation, accessibility monitoring, analytics tracking, and platform support. It also coordinates development tickets with offshore teams, supports integrations between web and other marketing technologies, and provides guidance and documentation to contributors. The position requires at least four years of directly applicable experience, hands-on web development or authoring experience, and expertise in web strategy, SEO, and related technologies. A bachelor’s degree and legal industry or professional services experience are preferred. Cooley describes its default work arrangement as hybrid, combining in-office and work-from-home days. The position may require extended and/or weekend hours and travel as needed. The expected annual pay range for a full-time schedule is $93,000–$105,000, with the final offer depending on location, experience, and skills.

Requirements

After orientation at Cooley LLP, demonstrate proficiency with Microsoft Office, iManage, and other firm applications.
Ability to work extended and/or weekend hours as required.
Ability to travel as required.
At least 4 years of directly applicable experience, such as marketing or business development, preferably with an emphasis on strategy, transformation, or growth.
Hands-on web development or authoring experience, such as HTML, CSS, and CMS work.
Experience with SEO/AEO/GEO strategy and optimization, including schema markup and industry-standard SEO tools.
Advanced web strategy skills, including personalization, testing, and analytics.
Experience with a variety of web experience and orchestration technologies, such as digital asset and project management tools.
Analytical and critical thinking skills, with the ability to operate with elevated responsibility, judgment, and autonomy.
Ability to work independently, take increasing ownership and mastery of an assigned area, become a resource and mentor to others, and grow within the department.
Excellent attention to detail and a focus on quality and consistency.
Ability to approach work with a digital-first perspective.
Strong verbal and written communication skills.
Ability to organize, prioritize, and coordinate multiple activities.
Consultative approach to setting goals, driving projects, and achieving outcomes.
Strong judgment and a collaborative, team-oriented approach.
Ability to handle and maintain confidentiality regarding firm information, projects, and client data.
High level of professionalism.

Nice To Haves

Bachelor’s degree.
Prior legal industry or professional services experience.

Responsibilities

Manage high-volume entry and formatting of insights, biographies, news, and other content in the CMS, maintaining accurate layouts and brand consistency.
Conduct regular site audits and fix broken links, image errors, and formatting inconsistencies across digital properties.
Build and optimize campaign-specific landing pages using established design components to support lead generation and client engagement.
Manage development tickets for offshore teams by providing clear requirements and conducting user acceptance testing on fixes.
Prepare and optimize photos, videos, and graphics for web performance, load speed, and accessibility compliance.
Implement on-page SEO tactics, including title tags, meta descriptions, and alt text, in accordance with the search strategy.
Use monitoring tools to check website compliance with WCAG standards and implement tactical accessibility fixes.
Set up and monitor event tracking, such as button clicks and form fills, to capture user behavior for analysis by the Senior Manager.
Serve as a CMS super user, guide Marketing and Client Development contributors, and maintain internal how-to documentation.
Assist with tactical testing of integrations between the web platform and other Marketing and Client Development technologies, including CRM and MAP systems.
Perform other duties as assigned or required.