Marketing & Client Development Senior Specialist – Digital Experience, Email

Cooley • Los Angeles, CA

9d • Hybrid

About The Position

Cooley is seeking a Marketing & Client Development Senior Specialist focused on digital experience and email to join its Marketing and Client Development team. The role is part of the Strategy, Transformation & Growth Team, which builds scalable infrastructure and data-backed frameworks to help Marketing & Client Development move from reactive execution to proactive strategy. The team translates strategic choices and distinctive brand experiences into repeatable, optimized market performance.

The specialist executes and optimizes email campaigns and automated client journeys, manages audience segmentation and digital assets, coordinates offshore production resources, and oversees email quality, privacy compliance, and performance reporting. The position supports personalized communications across practice areas and personas, troubleshoots delivery issues, and provides data-driven insights to the Senior Manager and Marketing & Client Development stakeholders.

Cooley’s default schedule is hybrid, combining in-office presence with work-from-home days, except for certain roles requiring five days per week in the office. The firm offers a competitive compensation and benefits package. The expected annual pay range for a full-time schedule is $93,000–$135,000; the final offer depends on location, experience, and skillset. Senior-level candidates may be considered for a higher salary range.

Requirements

• At least 4 years of directly applicable experience, such as marketing or business development; experience in a strategy, transformation, or growth function is preferred.
• Proficiency with CRM systems, email service providers, marketing automation platforms, and orchestration technologies.
• Hands-on experience creating, testing, and optimizing audiences, journeys, and email, including HTML/CSS, advanced segmentation logic, and platform automation/integration.
• Working knowledge of email QA processes, deliverability, and compliance best practices.
• Ability to demonstrate analytical and critical thinking, sound judgment, autonomy, and the capacity to operate at an elevated level of responsibility.
• Ability to work independently, take increasing ownership and mastery of an assigned area, become a resource to others, and mentor colleagues as appropriate.
• After orientation at Cooley LLP, proficiency in Microsoft Office, iManage, and other firm applications.
• Ability to work extended and/or weekend hours as required.
• Ability to travel as required.
• Strong attention to detail and commitment to quality and consistency.
• Digital-first approach to work.
• Strong verbal and written communication skills.
• Ability to organize, prioritize, and coordinate multiple activities.
• Consultative approach to setting goals, driving projects, and achieving outcomes.
• Collaborative, team-oriented approach and strong judgment.
• Ability to maintain confidentiality regarding firm information, projects, and client data.
• High level of professionalism.

Nice To Haves

• Bachelor’s degree.
• Prior legal industry or professional services experience.
• Marketing or business development experience emphasizing strategy, transformation, or growth.

Responsibilities

• Execute day-to-day email campaign builds and deployments, including template selection, HTML/text formatting, and link testing.
• Build and maintain automated nurture sequences and trigger-based workflows in the marketing automation platform.
• Perform database segmentation and list cleanup to target communications and prevent contact fatigue.
• Serve as the primary contact for offshore execution resources, review their work for accuracy, and manage the daily production queue.
• Oversee email quality assurance, mobile optimization, and compliance with global privacy regulations, including GDPR and CCPA.
• Set up and execute A/B tests for subject lines, send times, and creative assets, and provide optimization insights to the Senior Manager.
• Compile and synthesize channel metrics, including open rates, click-through rates, and bounce rates, into actionable reports for stakeholders.
• Manage dynamic content blocks to personalize communications for practice areas and personas.
• Monitor system health, resolve technical email delivery issues, and escalate issues when necessary.
• Organize and maintain the digital asset library within the marketing automation platform, keeping templates and images current and on-brand.
• Perform other duties as assigned or required.

Benefits

• Medical insurance options.
• Health savings account with applicable medical plan.
• Dental insurance.
• Vision insurance.
• Health and/or dependent care flexible spending accounts.
• Pre-tax commuter benefits.
• Life insurance.
• Accidental death and dismemberment coverage.
• Long-term care coverage.
• Backup care for children and/or adults.
• Other parental support benefits.
• Firm-paid life insurance and AD&D for benefited employees.
• Firm-paid long-term disability coverage for benefited employees.
• Short-term medical benefits for benefited employees.
• 21 days of paid time off each year.
• 10 paid holidays each year.
• Generous parental leave.
• Fertility benefits.
• Benefit orientation for new employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed