Senior Analyst Email Marketing Development

JetBlue Airways Corporation•New York, NY

6d•$88,000 - $132,000•Hybrid

About The Position

The Senior Analyst, Email Marketing Development is part of the Email Marketing team and combines hands-on technical expertise with marketing and business acumen to build scalable email experiences across the customer lifecycle. The role develops responsive email experiences, reusable components, personalization and dynamic content, and triggered communications supporting acquisition, engagement, loyalty, and retention. The position partners with CRM Data & Audiences, Creative, Analytics, Loyalty, Data Science, CRM Strategy, and Marketing Technology teams to translate customer needs, business objectives, marketing strategies, and creative concepts into production-ready email solutions. It uses customer data and platform capabilities to create effective marketing experiences, improve performance, and strengthen customer and business outcomes. The role is based in a traditional office environment. Occasional overnight travel of 10% is required, and flexible hours or short-notice availability may be needed. The position requires passing a pre-employment drug test and legal eligibility to work in the country where the position is located; U.S. work authorization is required, and visa sponsorship is not available. The base pay range is $88,000 to $132,000 per year. The compensation package may also include healthcare benefits, a 401(k) plan and company match, a crewmember stock purchase plan, short- and long-term disability coverage, basic life insurance, and free space-available travel on JetBlue.

Requirements

Bachelor's degree in Marketing, Computer Science, Information Systems, Digital Media, or a related field; alternatively, a High School Diploma/GED and at least four years of related work experience demonstrating capability to perform the job responsibilities.
Three years of relevant experience in email development, email marketing development, CRM development, or similar hands-on technical email roles.
Hands-on experience coding responsive emails using HTML and CSS, building reusable components and scalable templates, and independently troubleshooting complex rendering and technical issues.
Strong hands-on experience with Braze or a comparable enterprise customer engagement platform, including building and maintaining email campaigns, triggered communications, and automated lifecycle experiences.
Experience with Movable Ink or similar dynamic content and personalization platforms, developing personalized experiences using customer data and business rules.
Experience using Liquid or similar templating languages to develop conditional logic, dynamic content, and personalized email experiences.
Strong analytical and problem-solving skills, including experience using SQL and customer and marketing data for audience validation, quality assurance, troubleshooting, and analysis, and ability to connect technical decisions to customer experience and business outcomes.
Strong understanding of email marketing and CRM fundamentals, including lifecycle marketing, segmentation, personalization, experimentation, and performance optimization.
Strong written and verbal communication skills, including the ability to translate marketing needs into technical solutions and explain technical concepts to non-technical partners.
High attention to detail and commitment to operational excellence.
Availability for occasional overnight travel (10%).
Must pass a pre-employment drug test.
Must be legally eligible to work in the country where the position is located; U.S. work authorization is required, and the position is not eligible for visa sponsorship.
Regular attendance and punctuality; potential need to work flexible hours and be available to respond on short notice.
Ability to maintain a professional appearance and appropriate fit with JetBlue culture and values.
The job posting states that using ChatGPT or any other automated tool during the interview process will disqualify a candidate.

Nice To Haves

Working knowledge of JavaScript for tooling, automation, or build processes, and experience with APIs, data integrations, scripting, or AI-assisted workflows supporting marketing experiences.
Experience using Git or other version control systems.
Experience with email quality assurance and rendering tools such as Litmus or Email on Acid.
Familiarity with accessibility standards and practices, including WCAG.
Familiarity with Figma, component-based development, design systems, or reusable UI patterns.
Experience with AMP for Email or other interactive email capabilities.
Experience working in a high-volume email or lifecycle marketing environment.

Responsibilities

Build responsive, accessible, and optimized HTML email experiences for promotional, lifecycle, and transactional communications.
Develop and maintain modular, reusable email components and templates, coding standards, documentation, and quality assurance processes.
Translate marketing strategies, customer journeys, business requirements, and creative concepts into production-ready email experiences.
Build and maintain triggered and automated lifecycle communications in Braze, translating customer behaviors, audience criteria, business rules, and marketing strategies into scalable communications.
Develop dynamic and personalized experiences using customer data, Liquid, conditional logic, Movable Ink, and other personalization capabilities.
Partner with CRM Strategy, Creative, Analytics, and Marketing Technology teams to determine how code, data, personalization, and platform capabilities can support customer and business objectives.
Use SQL to query customer and marketing data for audience validation, campaign quality assurance, troubleshooting, and performance analysis.
Optimize and troubleshoot email experiences across Gmail, Outlook, Apple Mail, Yahoo, and other major email clients and devices.
Translate marketing hypotheses into technically executable tests; apply results to future experiences and recommend improvements based on customer behavior, campaign performance, and business results.
Identify opportunities to automate production and quality assurance using scripting, reusable frameworks, AI-assisted workflows, and emerging capabilities.
Stay current with email capabilities, development practices, and industry trends, and identify opportunities to improve personalization, interactivity, and marketing effectiveness.
Perform other duties as assigned.
Maintain regular attendance and punctuality, and potentially work flexible hours or respond on short notice.
Promote JetBlue safety standards, identify safety and security concerns, and report them through available channels.
When working or traveling on JetBlue flights, assist with light aircraft cleaning when capable and time permits.