Senior Analyst, Digital Marketing - Email Marketing
About The Position
Qualtrics is hiring an email marketing professional to build high-performing email segments, execute rigorous deployment processes, and deliver assigned email campaigns. The role manages the end-to-end campaign workflow, collaborates with global partners, and supports data-driven email journeys through careful execution, testing, and optimization. The Email Marketing Manager serves as a subject matter expert for assigned campaigns, using data to guide cross-functional teams toward effective email journeys. The role project-manages requests, coordinates with Marketing Operations to translate strategies into database segments, and works with the global email strategy lead to test concepts and improve broader email programs. The position is part of Qualtrics’ global marketing organization and its hybrid work model, which requires employees to work in an office three days per week: Mondays, Thursdays, and one additional day selected by the organizational leader. For the rest of the week, employees may work where they choose.
Requirements
- At least 3 years of hands-on email marketing experience; Marketo experience is preferred.
- Strong project management skills and the ability to ensure SLA adherence firmly but diplomatically.
- Exceptional attention to detail, including the ability to identify broken Marketo tokens, missing links, and formatting errors.
- Understanding of how Salesforce, Marketo, and intent data inform audience segmentation and marketing influence.
- Strong analytical skills and experience turning metrics into actionable recommendations for stakeholders.
- Experience working in a matrixed organization with multiple teams, including global, regional, demand generation, and field marketing teams.
- Deep experience scheduling and launching emails in Marketo.
- Bachelor’s or master’s degree.
Nice To Haves
- Marketo certification.
- Proficiency with ecosystem tools such as Knak, Litmus, and Opensense.
- Marketo experience.
Responsibilities
- Manage the email campaign request workflow in Asana to prevent audience conflicts and rush errors.
- Review campaign builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
- Conduct rigorous quality assurance on subject lines, pre-header text, calls to action, and structural compliance before deployment.
- Build and refine target audiences using lead-specific fields and account-specific intent data, such as 6sense.
- Consult with Demand Gen and Field Marketing on effective email frameworks, including event sequences and nurture campaigns.
- Execute A/B tests and implement dynamic content to personalize emails for specific segments.
- Analyze and report on campaign performance metrics, including open rates, click-through rates, and conversions, and identify opportunities for improvement.
- Project-manage campaign requests to support timely delivery, cross-functional coordination, and adherence to SLAs.
- Partner with Marketing Operations to translate campaign strategies into functional database segments.
- Collaborate with the global email strategy lead to test concepts, share frontline insights, and help optimize broader email programs.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401(k) with employer match
- Paid time off
- Wellness reimbursement
- Mental health benefits
- A sign-on bonus and restricted stock units may be included in an employment offer.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
