Senior Analyst-TLS Email Marketing

American Express•New York, NY

5d•$78,000 - $124,750

About The Position

The Senior Analyst, Email Marketing will lead the Travel & Lifestyle Services (TLS) owned email marketing curriculum and strategy. The role focuses on deepening engagement with Card Members and elevating travel partners and programs, including Fine Hotels + Resorts, The Hotel Collection, and the Platinum Member Airfares Program. The Senior Analyst will lead creative development, journey and targeting enhancements, performance analysis, and development of new communications through the channel while ensuring operational excellence throughout execution.

Requirements

At least 2 years of marketing experience; email marketing experience is preferred.
Data-driven marketing approach, using insights to develop impactful, customer-first strategies.
Strong organization and project management skills, attention to detail, and ability to prioritize and execute multiple projects and timelines.
Ability to build strong relationships, collaborate across functions, and influence business partners.
Strong written and verbal communication skills.
Solution-oriented approach to problem solving and a can-do attitude.
Bachelor’s degree required.
Eligibility to work in the United States; American Express will not pursue visa sponsorship for these positions.

Nice To Haves

Experience in email marketing.

Responsibilities

Optimize and deliver a customer-first, behavior-based email marketing curriculum.
Convert Card Members to TLS bookers and increase their share of travel spend through targeted communications highlighting relevant Amex Travel partners and programs.
Support contractual and strategic partner marketing in email communications.
Own end-to-end email marketing execution, from creative brief development through ongoing campaign reporting and analysis.
Work with the external creative agency to optimize messaging and creative and improve results.
Partner with TLS Marketing and Analytics, GCO, LOBCO, MCR, and Card Marketing & Analytics Teams to identify targeting, segmentation, and creative opportunities across the email curriculum.
Use key platforms, including DART, MarketingForce, and Salesforce, to support email marketing opportunities.
Analyze campaign results and budget monthly to drive ongoing optimization and efficiency.
Own email-related controls and testing to ensure operational excellence.

Benefits

Competitive base salaries
Bonus incentives
6% company match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
More than 20 weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors, depending on location
Free and confidential counseling support through the Healthy Minds program
Career development and training opportunities