Senior Analyst-TLS Email Marketing

American Express • New York, NY

4d

About The Position

The U.S. Consumer Services Team manages American Express’s U.S. consumer products, services, experiences, and marketing programs. Travel & Lifestyle Services (TLS) provides premium Card Members with travel and lifestyle services, while the TLS Center of Excellence unites travel and lifestyle benefits and strategic partner relationships to advance Card Member engagement. Global Strategic Partnerships and Marketing brings together travel partners to create value and experiences across the travel journey.

The Senior Analyst, Email Marketing leads the TLS owned email marketing curriculum and strategy. The role focuses on deepening Card Member engagement and elevating travel partners and programs, including Fine Hotels + Resorts, The Hotel Collection, and the Platinum Member Airfares Program. Responsibilities span creative development, journey and targeting enhancements, performance analysis, and developing new communications through email, with operational excellence throughout execution.

Requirements

• At least 2 years of marketing experience; email marketing experience is preferred.
• Data-driven marketing approach, using insights to develop impactful, customer-first strategies.
• Strong organization and project management skills, attention to detail, and ability to prioritize and execute multiple projects and timelines.
• Ability to build strong relationships, collaborate across functions, and influence business partners.
• Strong written and verbal communication skills.
• Solution-oriented approach to problem solving and a can-do attitude.
• Bachelor’s degree required.
• Must be eligible to work in the United States; American Express will not pursue visa sponsorship for these positions.

Nice To Haves

• Experience in email marketing.

Responsibilities

• Optimize and deliver a customer-first, behavior-based email marketing curriculum.
• Develop and enhance targeted communications that convert Card Members into TLS bookers and increase their travel spend, highlighting relevant American Express Travel partners and programs.
• Support contractual and strategic partner marketing in email communications.
• Own end-to-end email marketing execution, from creative brief development through campaign reporting and analysis.
• Work with an external creative agency to optimize messaging and creative and improve results.
• Partner with TLS Marketing and Analytics, GCO, LOBCO, MCR, and Card Marketing and Analytics teams to identify targeting, segmentation, and creative opportunities across the email curriculum.
• Analyze monthly results and budgets to drive continuous optimizations and efficiencies.
• Own email-related controls and testing to ensure operational excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior