Senior Coordinator, Email Marketing

Enterprise Center • Saint Louis, MO

2d

About The Position

The Senior Coordinator, Email Marketing coordinates email campaigns for the St. Louis Blues, Enterprise Center, Stifel Theatre, and STL Authentics to maximize ticket sales revenue, data acquisition, fan engagement, and lead generation. The role also analyzes and reports on email marketing initiatives to improve campaign performance. It reports to the Senior Manager, Lifecycle Marketing and has cross-functional responsibilities in marketing and business intelligence.

The position oversees end-to-end development of email and SMS campaigns supporting ticket sales, sponsorship, fan engagement, merchandise sales, and other initiatives. It maintains email calendars, tracks campaign performance metrics, analyzes campaign results, identifies fan segments for targeted campaigns, and ensures communications are accurate, timely, and consistent. A flexible schedule is required, including nights and weekends as needed.

Requirements

• Bachelor’s degree in a related field, or an equivalent combination of education, training, and experience.
• 3–5 years of experience in email marketing or a related field.
• Effective oral and written communication skills.
• Strong copywriting skills.
• Strong attention to detail.
• Working knowledge of HTML/CSS.
• Strong organizational skills; self-motivated and creative.
• Ability to work a flexible schedule, including nights and weekends as required.

Nice To Haves

• Experience with an email service platform; Eloqua is preferred.
• Proficiency in Excel.
• Understanding of sports, events, and ticketing.

Responsibilities

• Oversee end-to-end development of email and SMS campaigns supporting ticket sales, sponsorship, fan engagement, merchandise sales, and other initiatives.
• Maintain email calendars for the St. Louis Blues, Enterprise Center, Stifel Theatre, and STL Authentics.
• Track key email performance metrics, including deliverability, open and click rates, bounce rates, database growth, and revenue attribution.
• Analyze email and SMS campaigns to inform strategy, conduct A/B testing, identify trends, and recommend future campaigns.
• Identify fan segments and build targeted lists for email and SMS campaigns.
• Ensure accuracy, timeliness, and consistency of emails and related campaigns.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior