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Email Marketing Coordinator Resume Example

by
Trish Seidel
Reviewed by
Dave Fano
Last Updated
July 25, 2025
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Email Marketing Coordinator Resume Example:

Alice Turner
[email protected]
•
(104) 567-8901
•
linkedin.com/in/alice-turner
•
@alice.turner
•
alice-turner.com/my-work
Email Marketing Coordinator
Results-driven Email Marketing Coordinator with 7+ years of experience optimizing campaigns and driving engagement. Expertise in AI-powered personalization, automation workflows, and data-driven strategy. Increased email ROI by 45% and grew subscriber base by 200K through innovative segmentation and A/B testing. Adept at leading cross-functional teams to execute multi-channel marketing initiatives.
WORK EXPERIENCE
Email Marketing Coordinator
09/2023 – Present
ModernInbox Solutions
  • Spearheaded the implementation of AI-driven personalization across email campaigns, resulting in a 45% increase in click-through rates and a 30% boost in conversion rates for a Fortune 500 e-commerce client.
  • Orchestrated the seamless integration of advanced marketing automation tools, reducing campaign execution time by 60% and enabling real-time content optimization based on user behavior and preferences.
  • Led a cross-functional team of 12 to develop and launch an innovative email accessibility initiative, ensuring 100% compliance with WCAG 2.2 standards and expanding reach to 1.5 million additional subscribers.
Email Marketing Specialist
04/2021 – 08/2023
Emblaze E-marketing
  • Pioneered the adoption of interactive email technology, incorporating AMP for Email and CSS-based animations, which increased subscriber engagement by 35% and reduced unsubscribe rates by 20%.
  • Developed and executed a data-driven email segmentation strategy, leveraging machine learning algorithms to create hyper-targeted campaigns that generated $3.2 million in additional revenue over 12 months.
  • Implemented a comprehensive email deliverability optimization program, improving inbox placement rates from 82% to 98% across major ISPs and increasing overall email ROI by 40%.
Email Marketing Associate
07/2019 – 03/2021
OmegaMart Systems
  • Designed and executed a series of automated email nurture campaigns, resulting in a 25% increase in qualified leads and a 15% reduction in sales cycle length for B2B clients.
  • Collaborated with the content team to develop a mobile-first email design system, improving mobile open rates by 30% and click-through rates by 22% across all campaigns.
  • Conducted A/B testing on subject lines, content, and send times, leading to a 28% improvement in overall email performance metrics and establishing data-driven best practices for the marketing team.
SKILLS & COMPETENCIES
  • Email Campaign Strategy Development
  • Marketing Automation Workflow Design
  • A/B Testing and Optimization
  • Customer Segmentation and Personalization
  • Deliverability Management
  • Performance Analytics and Attribution Modeling
  • Customer Journey Mapping
  • Mailchimp
  • HubSpot
  • Salesforce Marketing Cloud
  • HTML/CSS
  • SQL
  • AI-Driven Content Personalization
COURSES / CERTIFICATIONS
Certified Professional in Email Marketing (CPEM)
08/2023
Digital Marketing Institute
HubSpot Email Marketing Certification
08/2022
HubSpot Academy
Mailchimp Email Marketing Certification
08/2021
Mailchimp Academy
Education
Bachelor of Science in Marketing
2016 - 2020
San Diego State University
San Diego, CA
Digital Marketing
Information Technology
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What makes this Email Marketing Coordinator resume great

Strong results stand out clearly. Email Marketing Coordinators must show how they drive engagement with precision. This resume highlights success in AI-driven personalization, improved deliverability, and interactive email features that lowered unsubscribe rates. Addressing inbox placement and accessibility reflects a deep grasp of industry challenges. Metrics effectively connect skills to measurable business outcomes.

Email Marketing Coordinator Resume Template

Contact Information
[Full Name]
[email protected] • (XXX) XXX-XXXX • linkedin.com/in/your-name • City, State
Resume Summary
Email Marketing Coordinator with [X] years of experience in [email marketing platforms] and [CRM systems], driving engagement and conversions through targeted campaigns. Expertise in [email marketing strategies] with a proven track record of increasing open rates by [percentage] and click-through rates by [percentage] at [Previous Company]. Skilled in [key technical competency] and [advanced email marketing technique], seeking to leverage comprehensive email marketing capabilities to optimize customer journeys and drive revenue growth through data-driven campaigns for [Target Company].
Work Experience
Most Recent Position
Job Title • Start Date • End Date
Company Name
  • Spearheaded development of [specific email campaign strategy], resulting in [X%] increase in open rates and [Y%] boost in click-through rates, driving [$Z] in additional revenue over [time period]
  • Led cross-functional team to implement [marketing automation platform], streamlining workflow and reducing campaign launch time by [X%], while improving personalization capabilities by [Y%]
Previous Position
Job Title • Start Date • End Date
Company Name
  • Designed and executed [number] of targeted email campaigns per [time period], achieving an average open rate of [X%] and conversion rate of [Y%], exceeding industry benchmarks by [Z%]
  • Collaborated with [department] to develop [specific type of] email templates, improving brand consistency and reducing design time by [X%] across [number] of campaigns
Resume Skills
  • Email Campaign Strategy & Execution
  • [Email Marketing Platform, e.g., Mailchimp, Constant Contact]
  • Audience Segmentation & Targeting
  • [CRM Software, e.g., Salesforce, HubSpot]
  • Copywriting & Content Creation
  • A/B Testing & Optimization
  • [Analytics Tool, e.g., Google Analytics, Adobe Analytics]
  • Deliverability & Compliance Management
  • Performance Metrics & Reporting
  • [Industry-Specific Email Strategy, e.g., E-commerce, B2B]
  • Cross-Channel Marketing Integration
  • [Email Marketing Certification, e.g., HubSpot Email Marketing Certification]
    • Certifications
    Official Certification Name
    Certification Provider • Start Date • End Date
    Official Certification Name
    Certification Provider • Start Date • End Date
    Education
    Official Degree Name
    University Name
    City, State • Start Date • End Date
    • Major: [Major Name]
    • Minor: [Minor Name]

    So, is your Email Marketing Coordinator resume strong enough? 🧐

    Your Email Marketing Coordinator resume should showcase measurable results. Use the free resume analyzer below to check if your skills are highlighted effectively, your campaign successes stand out, and your metrics tell a compelling story.

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    Resume writing tips for Email Marketing Coordinators

    Email Marketing Coordinators shape how businesses connect with customers, but resumes must go beyond job titles and tasks. Success in 2025 means showing strategic impact and measurable results that align with business goals. Use your resume to highlight both your expertise and the real outcomes you’ve driven.
    • Skip generic headlines and focus on a clear, specific title that combines your specialty, role, and impact. For example, use “B2B Email Marketing Coordinator Driving Growth Through Email Campaigns” to immediately communicate your value.
    • Lead your professional summary with your years of experience and measurable achievements. Emphasize how your data-driven campaigns and segmentation strategies have improved performance and contributed to broader marketing objectives.
    • Write bullet points that highlight ownership and results, not just tasks. Start with outcomes like “Increased email open rates by 23%” and then explain how you used A/B testing or customer insights to achieve those gains.
    • Focus your skills section on the combination of analytical and creative abilities that convert subscribers into customers. Highlight mastery of segmentation, A/B testing, automation workflows, and compelling copywriting that drives conversions.

    Common Responsibilities Listed on Email Marketing Coordinator Resumes:

    • Develop and execute targeted email marketing campaigns using advanced segmentation techniques.
    • Collaborate with design and content teams to create visually compelling email templates.
    • Utilize AI tools to personalize email content and optimize send times.
    • Analyze campaign performance metrics to inform data-driven marketing strategies.
    • Implement A/B testing to enhance email engagement and conversion rates.

    Email Marketing Coordinator resume headline examples:

    You wear a lot of hats as a email marketing coordinator, which makes it tempting to include both a headline and a target title. But just the title field is a must-have. Most Email Marketing Coordinator job descriptions use a clear, specific title. Try this formula: [Specialty] + [Title] + [Impact]. Example: "B2B Email Marketing Coordinator Driving Growth Through Email Campaigns"

    Strong Headlines

    Results-Driven Email Marketing Strategist | 30% ROI Increase

    Weak Headlines

    Experienced Email Marketing Coordinator Seeking New Opportunities

    Strong Headlines

    Certified Email Marketing Expert | AI-Powered Campaigns Specialist

    Weak Headlines

    Detail-Oriented Professional with Email Marketing Skills

    Strong Headlines

    Data-Driven Email Marketer | Personalization & Automation Innovator

    Weak Headlines

    Dedicated Team Player in Email Campaign Management
    🌟 Expert Tip
    Email shouldn’t exist in a silo. Show how your campaigns supported bigger goals;' product launches, sales targets, retention, and more. - Kayte Grady, Senior Lead Copywriter

    Resume Summaries for Email Marketing Coordinators

    Email Marketing Coordinator work in 2025 is about strategic impact, not just task completion. Your resume summary must position you as someone who drives measurable results through data-driven campaigns and customer segmentation strategies. This isn't about listing software skills but demonstrating how you connect email marketing to broader business objectives. Most job descriptions require that a email marketing coordinator has a certain amount of experience. That means this isn't a detail to bury. You need to make it stand out in your summary. Lead with your years of experience, quantify campaign performance improvements, and highlight automation expertise. Skip objectives unless you lack relevant experience.

    Strong Summaries

    • Results-driven Email Marketing Coordinator with 5+ years of experience. Increased email open rates by 35% and conversion rates by 20% through data-driven segmentation and personalization strategies. Expert in Mailchimp, Salesforce Marketing Cloud, and AI-powered content optimization tools.

    Weak Summaries

    • Experienced Email Marketing Coordinator with knowledge of various email platforms. Responsible for creating and sending newsletters, managing subscriber lists, and tracking campaign performance. Good communication and organizational skills.

    Strong Summaries

    • Innovative Email Marketing Coordinator specializing in customer journey mapping and marketing automation. Developed a multi-touch email campaign that generated $500K in revenue. Proficient in A/B testing, deliverability optimization, and integrating email with omnichannel marketing strategies.

    Weak Summaries

    • Dedicated Email Marketing Coordinator seeking new opportunities. Familiar with email marketing best practices and basic HTML. Able to work independently and as part of a team. Quick learner with attention to detail.

    Strong Summaries

    • Strategic Email Marketing Coordinator with a track record of improving engagement metrics. Reduced unsubscribe rates by 40% through targeted content and preference management. Skilled in GDPR compliance, predictive analytics, and leveraging user-generated content in email campaigns.

    Weak Summaries

    • Email Marketing Coordinator with 2 years of experience in the field. Handled email campaigns for various clients, including content creation and list management. Proficient in Microsoft Office and basic email marketing tools.

    Resume Bullet Examples for Email Marketing Coordinators

    Strong Bullets

    • Increased email open rates by 35% through A/B testing and personalization strategies, resulting in a 22% boost in click-through rates

    Weak Bullets

    • Managed email campaigns for the company's products and services

    Strong Bullets

    • Developed and implemented an automated email nurture campaign that generated $500,000 in additional revenue within six months

    Weak Bullets

    • Worked on improving email open rates and click-through rates

    Strong Bullets

    • Optimized email deliverability by 28% by implementing DKIM and SPF authentication, reducing bounce rates from 5% to 1.2%

    Weak Bullets

    • Assisted in creating content for various email marketing initiatives

    Bullet Point Assistant

    Use the dropdowns to create the start of an effective bullet that you can edit after.

    The Result

    Select options above to build your bullet phrase...
    🌟 Expert tip
    "If your opens and clicks clicks have driven revenue, retention, and more, name the numbers. Your results go beyond your best subject line." - Kayte Grady, Senior Lead Copywriter

    Essential skills for Email Marketing Coordinators

    Are you struggling to find an Email Marketing Coordinator who can actually drive results? Most candidates talk about open rates, but exceptional coordinators understand that engagement metrics mean nothing without conversions. We're seeking someone who masters segmentation strategies, A/B testing protocols, and automation workflows while crafting compelling copy that turns subscribers into customers. Your analytical mindset and creative execution will transform our email performance.

    Hard Skills

    • Email Marketing Campaign Management
    • Email Automation and Segmentation
    • HTML/CSS Coding for Email Templates
    • A/B Testing and Optimization
    • Email Analytics and Reporting
    • CRM Integration and Management
    • Copywriting and Content Creation
    • Email Deliverability and ISP Compliance
    • Email List Management and Growth Strategies
    • Email Personalization and Dynamic Content
    • Email Design and Layout
    • Email Marketing Automation Platforms (e.g., Mailchimp, HubSpot)

    Soft Skills

    • Communication and Presentation Skills
    • Collaboration and Cross-Functional Coordination
    • Problem Solving and Critical Thinking
    • Adaptability and Flexibility
    • Time Management and Prioritization
    • Attention to Detail and Accuracy
    • Analytical and Data-driven Thinking
    • Creativity and Innovation
    • Project Management and Organization
    • Customer Focus and Relationship Building
    • Technical Proficiency and Email Marketing Tools
    • Continuous Learning and Self-Development

    Resume Action Verbs for Email Marketing Coordinators:

    • Strategized
    • Executed
    • Analyzed
    • Optimized
    • Monitored
    • Collaborated
    • Implemented
    • Segmented
    • Personalized
    • Automated
    • A/B tested
    • Tracked
    • Designed
    • Innovated
    • Researched
    • Integrated
    • Evaluated
    • Cultivated

    Tailor Your Email Marketing Coordinator Resume to a Job Description:

    Highlight Relevant Email Marketing Tools

    Carefully examine the job description for specific email marketing platforms and tools they use, such as Mailchimp, HubSpot, or Marketo. Ensure your resume prominently features your proficiency with these tools in your summary and work experience sections. If you have experience with similar platforms, emphasize your ability to quickly adapt and leverage your existing skills.

    Showcase Campaign Success and Metrics

    Align your resume with the company's goals by emphasizing successful email campaigns you've managed that relate to their objectives, such as increasing open rates or driving conversions. Use quantifiable metrics to demonstrate your impact, like percentage increases in engagement or revenue generated from campaigns. Tailor your achievements to reflect the company's industry standards and expectations.

    Emphasize Industry-Specific Knowledge

    Identify any industry-specific requirements or challenges mentioned in the job posting and adjust your resume to highlight your relevant experience. Showcase your understanding of sector-specific email marketing strategies and metrics, and mention any experience with similar audiences or market segments. This demonstrates your ability to effectively engage with their target demographic.

    ChatGPT Resume Prompts for Email Marketing Coordinators

    Email Marketing Coordinators juggle evolving tools, complex campaigns, and higher expectations, making it tough to capture real impact on a resume. Moving beyond vague duties to clear achievements is key. A ChatGPT resume builder helps connect your daily work to measurable results. Make your experience stand out. Use these prompts to get started.

    Email Marketing Coordinator Prompts for Resume Summaries

    1. Create a summary for me that highlights my experience managing email campaigns, improving open rates by [X]%, and using [email marketing tool] to drive engagement.
    2. Write a resume summary emphasizing my skills in segmentation, A/B testing, and increasing click-through rates for targeted email audiences.
    3. Generate a summary showcasing my ability to coordinate cross-functional teams and optimize email workflows that boosted conversions by [X]%.

    Email Marketing Coordinator Prompts for Resume Bullets

    1. Write a bullet point describing how I increased email subscriber growth by [X]% through targeted campaigns and list segmentation using [tool].
    2. Craft a bullet explaining how I improved email open rates by [X]% by implementing A/B testing and personalized content strategies.
    3. Generate a bullet that details how I collaborated with design and content teams to launch [X] successful email campaigns resulting in [specific outcome].

    Email Marketing Coordinator Prompts for Resume Skills

    1. List key email marketing skills I should include, focusing on tools like [tool], campaign management, and data analysis.
    2. Create a skills section highlighting my expertise in audience segmentation, automation platforms, and performance tracking.
    3. Suggest a skills list that emphasizes my proficiency with email design best practices, CRM integration, and A/B testing methodologies.

    Resume FAQs for Email Marketing Coordinators:

    How long should I make my Email Marketing Coordinator resume?

    An Email Marketing Coordinator resume should ideally be one page, especially if you have less than 10 years of experience. This length is appropriate as it allows you to concisely highlight relevant skills, experiences, and achievements without overwhelming hiring managers. Use bullet points for clarity and focus on quantifiable results, such as increased open rates or successful campaign metrics, to make the most of the space.

    What is the best way to format my Email Marketing Coordinator resume?

    A hybrid resume format is best for an Email Marketing Coordinator, combining chronological and functional elements. This format highlights your relevant skills and achievements while providing a clear timeline of your work history. Key sections should include a summary, skills, experience, and education. Use clear headings and bullet points, and ensure your contact information is easily accessible at the top.

    What certifications should I include on my Email Marketing Coordinator resume?

    Relevant certifications for Email Marketing Coordinators include the HubSpot Email Marketing Certification, Google Analytics Certification, and Mailchimp Certification. These certifications demonstrate proficiency in key tools and analytics, which are crucial in the industry. Present certifications in a dedicated section, listing the certification name, issuing organization, and date obtained, to clearly showcase your commitment to professional development.

    What are the most common mistakes to avoid on a Email Marketing Coordinator resume?

    Common mistakes on Email Marketing Coordinator resumes include neglecting to quantify achievements, using generic language, and omitting relevant technical skills. Avoid these by including specific metrics, such as open and click-through rates, using action verbs, and listing tools like Mailchimp or Salesforce. Ensure your resume is tailored to each job application, emphasizing the most relevant experiences and skills for the role.

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