Senior Email Marketing Manager

Navan•New York, NY

7d•$110,700 - $246,000

About The Position

The Senior Email Marketing Manager is a senior individual-contributor role on the Digital Demand Gen team, based in San Francisco. The role leads email strategy across prospect nurture, pipeline generation, customer adoption, cross-sell, and upsell. It owns a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys, connecting growth goals to relevant audiences, messages, offers, and next steps in partnership with Demand Gen and Sales. The position sets the creative and editorial standard for email concepts, copy, and design; builds, reviews, and optimizes modular emails in Knak; and works closely with Marketing Operations, which owns technical setup and sending. The role also supports the growth and health of the reachable prospect database, leads testing and optimization, and reports on engagement, pipeline, opportunities, revenue, audience health, and deliverability to guide strategy and investment.

Requirements

At least 5 years leading B2B SaaS email, demand generation, or growth programs, including ownership of multi-quarter roadmaps and measurable pipeline or revenue impact.
Deep hands-on experience with Knak.
Technical fluency in segmentation, automation, tracking, and deliverability sufficient to review send setup and recognize when something is not working.
Strong creative and editorial judgment, with the ability to improve messaging, concepts, and execution beyond the initial brief.
Strategic and analytical thinking across audience growth, experimentation, database health, and performance tied to business outcomes.
Strong cross-functional influence and clear communication with leadership.
Ability to align stakeholders, make tradeoffs, push back constructively, mentor teammates, and drive accountability.

Nice To Haves

Working knowledge of Marketo, Salesforce, or similar marketing systems.
Experience with customer adoption, cross-sell, or upsell programs, or email across multiple segments, regions, or products.

Responsibilities

Lead a multi-quarter roadmap for nurture, campaigns, newsletters, and follow-up journeys.
Partner with Demand Gen and Sales to connect growth goals to audiences, messages, offers, and next steps.
Partner with Marketing Operations on the email calendar and own what is sent and when, prioritizing competing requests to provide relevant content without overwhelming contacts.
Align campaign owners on priorities and timing, communicate tradeoffs, and constructively push back on requests that may weaken the audience experience.
Set the creative bar for email concepts, copy, and design; use briefs and performance insights to guide reviews and coach Creative and Campaign partners.
Build, QA, and optimize modular emails in Knak, including personalization and reusable components; create templates, workflows, and QA standards.
Review Marketing Operations' technical setup and sending work, and flag targeting, automation, tracking, or delivery issues.
Grow and protect the reachable prospect database in partnership with Marketing Operations across acquisition, segmentation, automation, deployment, deliverability, consent, and suppression.
Lead testing across audiences, offers, messages, formats, cadence, and timing, prioritizing experiments by business impact and learning value.
Measure conversion, pipeline, opportunities, revenue, engagement, audience health, and deliverability, and provide leadership with clear recommendations on strategy, creative, targeting, and investment.
Partner with Lifecycle and Customer Marketing to develop and optimize adoption, cross-sell, and upsell programs.