Senior Manager, Email Marketing

Thorne • Wisconsin, WI

7d

About The Position

The Senior Manager, Email Marketing leads all stages of Thorne’s email marketing program. The role uses quantitative and qualitative data, personalization, and automation to build customer loyalty and retention. It owns email lifecycle and channel strategy, from planning and briefing through building, quality assurance, testing, and implementation, and partners with teams across the business to improve engagement, conversion, retention, and customer lifetime value. The position also develops an experimentation roadmap, defines email KPIs, reports on performance and incrementality, and conducts competitive research.

Requirements

• Bachelor’s degree.
• Four or more years of relevant email marketing experience.
• Experience with Google Analytics, Power BI, and Microsoft Office.
• Demonstrated strategy and planning skills alongside strong attention to detail for quality assurance and error-free email sends.
• Hands-on experience designing, implementing, and quality-assuring campaigns through Iterable.
• Excellent knowledge of Iterable, including audience segmentation, data, journey building, and custom events.
• Excellent written, communication, and interpersonal skills.
• Strong quality assurance skills.
• Prior experience with email marketing and web analytics.
• Strong analytical ability to derive meaning from data through testing and campaign optimization.

Nice To Haves

• Basic understanding of HTML/CSS.
• Basic understanding of UTM and tracking parameters.
• Basic understanding of a CDP, specifically Hightouch.

Responsibilities

• Drive lifecycle marketing initiatives across email from concept through briefing, building, QA, testing, and implementation.
• Build personalization and segmentation roadmaps and coordinate implementation with Data Science, Product Marketing, Creative, and Ecommerce.
• Develop and execute email marketing strategies to increase customer engagement, retention, and lifetime value.
• Create personalized messaging and content based on a deep understanding of the user base.
• Own email lead generation strategies to increase opt-ins and decrease unsubscribes.
• Develop email marketing and transactional messages from idea generation and briefing through asset delivery, partnering with Creative and other stakeholders.
• Manage the email marketing calendar, develop content ideas for existing and prospective customers, and ensure deadlines are met.
• Develop segmentation strategies and automated email journeys to improve engagement, conversion, and retention.
• Partner with Medical Affairs, Regulatory, and Legal to explore communication opportunities while maintaining compliance across email sends.
• Use the Hightouch composable CDP to develop new segments and cross-channel journeys.
• Build an experimentation roadmap across the customer email journey and run A/B tests to optimize email effectiveness and productivity.
• Apply experiment learnings to new email briefs and projects.
• Set email goals and develop KPIs.
• Report regularly on email performance, channel goals, KPIs, and incrementality, and share key insights.
• Conduct competitive research and share findings about other brands’ email messaging strategies and opt-in tactics.

Benefits

• Competitive compensation.
• 100% company-paid medical, dental, and vision insurance coverage for employees.
• Company-paid short- and long-term disability insurance.
• Company-paid life insurance.
• 401(k) plan with employer matching contributions up to 4%.
• Gym membership reimbursement.
• Monthly allowance of Thorne supplements.
• Paid time off, volunteer time off, and holiday leave.
• Training, professional development, and career growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior