Senior Email Marketing Specialist

Colibri Group

About The Position

The Senior Email Marketing Specialist drives the execution, optimization, and growth of Colibri Group’s email and SMS marketing programs, with ownership of channel strategy for the Accounting Ecosystem. The role focuses on building campaigns in Salesforce Marketing Cloud, using performance data to guide decisions, and working effectively in a fast-paced, deadline-driven environment. The position may also support the Financial Services ecosystem as needed. The specialist plans and executes email and SMS campaigns, manages audience segmentation and automated customer journeys, activates unified customer data, and tests and analyzes campaign performance. The role also works with stakeholders and technical teams to develop effective campaigns, uphold regulatory and deliverability requirements, and improve channel performance.

Requirements

Hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, and MobileConnect.
Hands-on experience with Salesforce Data Cloud, including building segments and activations.
Strong attention to detail and ability to catch and correct inconsistencies in high-volume email execution.
Thorough knowledge of marketing automation principles and practices.
Strong understanding of HTML and CSS for email design and troubleshooting.
Experience with marketing automation and CRM integration.
Analytical mindset and expertise in data-driven decision-making.
Strong process orientation, including analyzing requests, determining scope, researching options, recommending solutions, collaborating with IT and/or Digital Platforms teams on execution, and measuring project success.
Demonstrated ability to work under tight deadlines and manage multiple projects simultaneously.
Bachelor’s degree.
At least 5 years of marketing automation, CRM, or similar experience.

Nice To Haves

Experience with SMS marketing in Salesforce Marketing Cloud MobileConnect.
Experience with AI marketing tools such as Claude.
AMPscript experience for dynamic content and personalization; SQL experience for segmentation.
Salesforce Marketing Cloud or Data Cloud certifications.
Advanced degree in business management, marketing, or statistics.
Experience in education, e-learning, or professional certification marketing.

Responsibilities

Own the email channel strategy for the Accounting Ecosystem, including priorities, goals, and roadmap for acquisition, engagement, and retention.
Design, build, and execute email campaigns in Salesforce Marketing Cloud to drive engagement and revenue growth.
Develop and maintain the email marketing calendar, aligning campaigns with business objectives and timely execution.
Execute workflows accurately in fast-paced environments.
Build and manage audiences and segments in Salesforce Marketing Cloud, including Data Extensions and Contact Builder, and Salesforce Data Cloud where available.
Build and optimize workflows in Journey Builder and Automation Studio to nurture leads, onboard customers, and improve retention.
Own the SMS channel for the Accounting Ecosystem, planning, building, and executing campaigns in Salesforce Marketing Cloud MobileConnect.
Integrate SMS into cross-channel Journey Builder journeys, coordinating timing and messaging with email.
Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT on data and activation needs.
Plan and run A/B tests on subject lines, content, design, and send timing, and apply the results.
Analyze campaign performance and report actionable insights to stakeholders.
Partner with stakeholders to develop email content.
Ensure compliance with CAN-SPAM and GDPR and follow list hygiene and deliverability best practices.
Manage SMS opt-in, opt-out, and keyword processes in accordance with TCPA and CTIA requirements, maintaining accurate consent records.
Stay current on industry trends and platform releases and bring new ideas to the team.
Understand Salesforce CRM as the source of truth for the email database.
Provide support to the Financial Services ecosystem as needed.