Senior Analyst, Digital Marketing - Email Marketing

Qualtrics•Reston, VA

8d•Hybrid

About The Position

Qualtrics is hiring a Senior Analyst, Digital Marketing to manage and optimize assigned email campaigns. The role focuses on building high-performing email segments, executing careful deployment processes, and delivering effective, data-driven email journeys. The successful candidate will manage campaigns end to end, coordinate with global and cross-functional partners, and bring innovation and precise execution to the email program. The role works with Demand Generation, Field Marketing, Marketing Operations, and the global email strategy lead. It combines campaign project management and execution with audience segmentation, quality assurance, testing, personalization, and performance analysis. The position follows Qualtrics’ hybrid work model: employees work in the office three days each week—Mondays and Thursdays, plus a day selected by their organizational leader—and may work where they want for the rest of the week. Qualtrics describes its marketing team as agile, data-driven, collaborative, and open to new ideas. The company states that full-time employees are eligible for medical, dental, vision, life and disability insurance, a 401(k) with match, paid time off, wellness reimbursement, and mental health benefits. A sign-on bonus and restricted stock units may be included in an employment offer. The stated Virginia base annual pay range is $87,500–$106,000 USD, with actual base pay varying according to location and job-related factors.

Requirements

At least 3 years of hands-on email marketing experience; Marketo experience is preferable.
Strong project management skills and the ability to ensure service-level agreement adherence firmly and diplomatically.
Exceptional attention to detail, including the ability to identify broken Marketo tokens, missing links, and formatting errors.
Understanding of how complex data, including Salesforce, Marketo, and intent data, informs audience segmentation and marketing influence.
Strong analytical skills and experience translating metrics into actionable recommendations for stakeholders.
Experience working in a matrixed organization with multiple teams, including global, regional, Demand Generation, and Field Marketing teams.
Deep experience scheduling and launching emails in Marketo.
Bachelor’s or master’s degree.

Nice To Haves

Marketo certification.
Proficiency with tools such as Knak, Litmus, and Opensense.

Responsibilities

Manage the email campaign request workflow in Asana to prevent audience conflicts and rush errors.
Review campaign builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
Perform quality assurance on subject lines, pre-header text, calls to action, and structural compliance before deployment.
Build and refine target audiences using lead-specific fields and account-specific intent data, such as 6sense.
Consult with Demand Generation and Field Marketing on effective email frameworks, including event sequences and nurture campaigns.
Execute A/B tests and implement dynamic content to personalize emails for specific segments.
Analyze and report on campaign open rates, click-through rates, and conversions to identify improvement opportunities.
Manage campaign requests to support timely delivery, cross-functional coordination, and adherence to service-level agreements.
Use campaign data to guide cross-functional teams toward effective email journeys.
Collaborate with Marketing Operations to translate campaign strategies into database segments.
Partner with the global email strategy lead to test concepts, share frontline insights, and help optimize broader email programs.