Specialist, Email & Digital Marketing

Herff Jones•Indianapolis, IN

About The Position

Herff Jones is seeking an Email & Digital Marketing Specialist to execute scheduled email and SMS campaigns, maintain existing automated messages, support audience lists, and prepare routine campaign reports. The role works from established marketing plans and guidelines in collaboration with the digital marketing team. The specialist will support lifecycle marketing and automation by maintaining campaign schedules; building, testing, and deploying responsive email and SMS campaigns; and updating existing automated customer journeys. The role also supports email and SMS platform workflows, audience list management, campaign tracking, and routine performance reporting. The position is based in Indianapolis, Indiana, with starting pay of $60,000–$70,000 per year.

Requirements

2–3 years of hands-on experience executing email, SMS, or digital marketing campaigns.
Working experience with at least one email marketing platform, such as Klaviyo or Acquia, and ability to learn additional tools.
Ability to interpret basic campaign metrics and use standard reporting dashboards or spreadsheets.
Working knowledge of audience lists, segmentation, suppression lists, and basic email deliverability practices.
Ability to communicate campaign updates and coordinate with internal stakeholders.
Organized and resourceful, with the ability to execute assigned campaigns, manage deadlines, and escalate issues appropriately.
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent relevant experience is considered.
Ability to regularly lift or move up to 50 pounds.
Ability to work at a computer for extended periods.

Nice To Haves

Familiarity with SMS campaign tools and routine marketing platform workflows.
Experience with Twilio or similar tools.
Bachelor’s degree in Marketing, Business, Communications, or a related field.

Responsibilities

Maintain and update the email and SMS campaign calendar and promotional schedules based on channel marketing team priorities.
Set up, test, monitor, and make approved updates to existing automated customer email journeys, including cart abandonment and post-purchase messages.
Build, test, and deploy responsive email campaigns, automated flows, and SMS messages.
Upload and maintain audience lists; apply approved segments and suppression lists; and follow established data-quality and privacy procedures.
Monitor standard email delivery reports and escalate deliverability or send-reputation issues to the designated platform owner or agency.
Use and update approved email templates and basic personalization fields in accordance with brand guidelines.
Follow established consent, opt-out, data privacy, and marketing compliance procedures; escalate questions or exceptions to the responsible team.
Use the primary email marketing platforms and SMS tool to build, schedule, test, and report on campaigns, and perform routine updates within assigned access.
Share approved campaign schedules, materials, and basic platform instructions with internal stakeholders as needed.
Apply established UTM naming conventions, check links, and assist with approved A/B tests.
Compile routine email and SMS campaign metrics using standard templates and share results with the marketing manager.
Pull basic campaign reports from email/SMS platforms or existing dashboards and flag notable results for review.