Sr. Specialist, Email & Digital Marketing

Talent Acquisition Team•Indianapolis, IN

7d•$90,000

About The Position

Herff Jones is seeking a proactive, results-driven Senior Email & Digital Marketing Specialist to own the execution and performance of email, SMS, lifecycle marketing, and digital marketing operations. The role leads email and SMS marketing, manages key digital platforms, oversees audience segmentation and data hygiene, and partners with internal and external teams to optimize digital performance. The specialist develops and optimizes lifecycle campaigns and automated customer journeys, coordinates cross-channel email and SMS messaging, and builds, tests, and deploys campaigns. The role also manages email lists and data quality, deliverability, templates, and compliance with applicable data privacy and marketing regulations. The position serves as a primary daily administrator for digital marketing tools, contributes to technology upgrades and integrations, and trains internal teams and Independent Sales Partners on digital marketing guidelines. It also leads performance reporting, applies tracking and testing best practices, uses analytics and BI tools to provide recommendations, and collaborates with external agencies on paid digital advertising.

Requirements

At least 2 years of hands-on experience in email marketing, lifecycle marketing, or digital marketing operations.
Proven expertise with modern eCommerce email platforms and enterprise email platforms.
Hands-on experience managing digital platforms, including Twilio, Sprout Social, Bitly, and Validity/Everest.
Ability to analyze digital marketing performance using Google Analytics, Power BI, and/or comparable reporting or visualization tools.
Experience working with external media or digital marketing agencies to oversee paid advertising.
Strong knowledge of list management, data scrubbing, customer data hygiene, and email deliverability protocols.
Experience communicating with, training, or enabling independent sales teams, field representatives, or regional partners.
Self-motivated and resourceful, with the ability to execute daily deliverables and independently advance new projects.
Regular ability to lift or move up to 50 pounds.
Ability to work at a computer for extended periods.

Nice To Haves

Klaviyo experience is preferred.
A bachelor's degree in Marketing, Business, Communications, or a related field is preferred; equivalent relevant experience may be considered.

Responsibilities

Establish and maintain the master email calendar, lifecycle campaigns, promotional schedules, and audience segmentation rules in partnership with the channel marketing team.
Develop, execute, and continuously optimize automated customer journeys, including cart abandonment, post-purchase nurturing, and win-back campaigns.
Coordinate email and SMS messaging through Twilio to support conversions, transactional updates, and customer lifecycle engagement.
Build, test, and deploy responsive email campaigns, automated flows, and SMS messages.
Manage list ingestion, data quality, audience segmentation, suppression practices, and database hygiene in accordance with applicable privacy and marketing requirements.
Monitor and optimize sender reputation, domain health, and email deliverability using tools such as Validity/Everest.
Build and maintain email design templates, brand standards, and dynamic personalization features across systems.
Ensure customer lists and outreach comply with CAN-SPAM, CASL, TCPA, GDPR, and CCPA.
Administer digital marketing platforms, including email, SMS, social management, link management, and deliverability tools.
Participate in technology stack upgrades, platform migrations, and tool integrations.
Train, guide, and communicate digital marketing guidelines and updates to Independent Sales Partners and internal teams.
Apply digital marketing best practices, including standard UTM parameters, link tracking, and A/B testing.
Lead monthly digital marketing review meetings and analyze performance across email, SMS, Google Ads, Meta Ads, and web analytics for all business lines.
Use Google Analytics, Power BI, and native platform reporting to provide actionable insights and recommendations to stakeholders.
Coordinate, schedule, and review paid digital advertising campaigns with third-party digital agencies.