Specialist, Email & Digital Marketing

Talent Acquisition Team•Indianapolis, IN

2d•$60,000 - $70,000

About The Position

Herff Jones is seeking an Email & Digital Marketing Specialist to execute scheduled email and SMS campaigns, maintain existing automated messages, support audience lists, and prepare routine campaign reports. The role follows established marketing plans and guidelines and collaborates with the digital marketing team. The specialist maintains campaign calendars and promotional schedules, builds and deploys responsive email campaigns and SMS messages, and supports existing automated customer journeys. The role also handles audience-list maintenance, approved segmentation and suppression, routine platform updates, deliverability monitoring, campaign tracking, and standard performance reporting. The specialist follows established brand, privacy, consent, opt-out, and marketing compliance procedures, escalating issues or exceptions to the appropriate team. Herff Jones is an Indianapolis-based provider of graduation and educational products and services, including class rings and jewelry, caps and gowns, diplomas and announcements, and motivation and recognition programs. The company has a nationwide network of over 1,400 employees and sales partners and has served students for more than 100 years.

Requirements

2–3 years of hands-on experience executing email, SMS, or digital marketing campaigns.
Working experience with at least one email marketing platform, such as Klaviyo or Acquia, and ability to learn additional tools.
Familiarity with SMS campaign tools and routine marketing platform workflows.
Ability to interpret basic campaign metrics and use standard reporting dashboards or spreadsheets.
Working knowledge of audience lists, segmentation, suppression lists, and basic email deliverability practices.
Ability to communicate campaign updates and coordinate with internal stakeholders.
Organized and resourceful, with the ability to execute assigned campaigns, manage deadlines, and escalate issues appropriately.
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent relevant experience is considered.
Ability to regularly lift or move up to 50 pounds.
Ability to work at a computer for extended periods.

Nice To Haves

Experience with Twilio or similar SMS tools.
Bachelor’s degree in Marketing, Business, Communications, or a related field.

Responsibilities

Maintain and update the email and SMS campaign calendar and promotional schedules according to priorities set by the channel marketing team.
Set up, test, monitor, and make approved updates to existing automated customer email journeys, including cart-abandonment and post-purchase messages.
Build, test, and deploy responsive email campaigns, automated flows, and SMS messages.
Upload and maintain audience lists, apply approved segments and suppression lists, and follow established data-quality and privacy procedures.
Monitor standard email delivery reports and escalate deliverability or send-reputation issues to the designated platform owner or agency.
Use and update approved email templates and basic personalization fields in accordance with brand guidelines.
Follow established consent, opt-out, data privacy, and marketing compliance procedures; escalate questions or exceptions to the responsible team.
Use email marketing platforms and SMS tools to build, schedule, test, and report on campaigns, and perform routine updates within assigned access.
Share approved campaign schedules, materials, and basic platform instructions with internal stakeholders as needed.
Apply established UTM naming conventions, check links, and assist with approved A/B tests.
Compile routine email and SMS campaign metrics using standard templates and share results with the marketing manager.
Pull basic campaign reports from email/SMS platforms or existing dashboards and flag notable results for review.