Marketing & Client Development Senior Specialist – Digital Experience, Email

Cooley LLP•Washington, DC

11d•$93,000 - $135,000•Hybrid

About The Position

Cooley is seeking a Marketing & Client Development Senior Specialist – Digital Experience, Email to join its Marketing and Client Development team. The role is part of the Strategy, Transformation & Growth Team, which builds scalable infrastructure and data-backed frameworks to help the department move from reactive execution to proactive, high-impact strategy. The team translates strategic choices and brand-differentiating experiences into repeatable, optimized market performance. The position focuses on hands-on email marketing and digital experience execution, including campaign deployment, marketing automation, segmentation, testing, reporting, personalization, quality assurance, and coordination of offshore production resources. Cooley’s default work arrangement is hybrid, with some in-office presence and some work-from-home days, except for roles requiring five days per week in the office. The role may require extended or weekend hours and travel.

Requirements

After orientation at Cooley LLP, demonstrate proficiency in Microsoft Office, iManage, and other firm applications.
Ability to work extended and/or weekend hours as required.
Ability to travel as required.
At least 4 years of directly applicable experience, such as marketing or business development; experience in strategy, transformation, or growth is preferred.
Proficiency in CRM, email service providers, marketing automation platforms, and orchestration technologies.
Hands-on experience creating, testing, and optimizing audiences, journeys, and emails, including HTML/CSS, advanced segmentation logic, and platform automation or integration.
Working knowledge of email quality assurance, deliverability, and compliance best practices.
Analytical and critical-thinking ability, with demonstrated capacity to handle broad responsibilities, exercise judgment, and work autonomously.
Ability to work independently, take increasing ownership and mastery of an assigned area, serve as a resource and mentor to others, and progress into expanded responsibilities.
Entrepreneurial nature.
Excellent attention to detail.
Commitment to quality and consistency.
Digital-first approach.
Strong verbal and written communication skills.
Ability to organize, prioritize, and coordinate multiple activities.
Consultative approach to setting goals, driving projects, and achieving outcomes.
Strong judgment.
Collaborative, team-oriented approach.
Ability to handle and maintain confidentiality regarding firm information, projects, and client data.
High level of professionalism.

Nice To Haves

Bachelor’s degree.
Prior legal industry or professional services experience.

Responsibilities

Build and deploy email campaigns, including selecting templates, formatting HTML and text, and testing links.
Build and maintain automated nurture sequences and trigger-based workflows in the marketing automation platform.
Segment databases and clean lists to target communications and prevent contact fatigue.
Coordinate offshore execution resources, review their work for accuracy, and manage the daily production queue.
Conduct final quality assurance, ensuring emails are mobile-optimized and compliant with global privacy regulations, including GDPR and CCPA.
Set up and execute A/B tests for subject lines, send times, and creative assets, and provide optimization insights to the Senior Manager.
Compile and synthesize channel metrics, including open rates, click-through rates, and bounce rates, into reports for Marketing and Client Development stakeholders.
Implement dynamic content blocks to personalize experiences for different practice areas and personas.
Monitor system health, resolve technical delivery issues, and escalate issues to the Senior Manager or IT when needed.
Organize and maintain the digital asset library within the marketing automation platform, keeping templates and images current and on-brand.
Perform other duties as assigned or required.

Benefits

Competitive compensation.
Medical benefits.
Health savings account with applicable medical plan.
Dental insurance.
Vision insurance.
Health and/or dependent care flexible spending accounts.
Pre-tax commuter benefits.
Life insurance.
Accidental death and dismemberment insurance.
Long-term care coverage.
Backup care for children and/or adults.
Other parental support benefits.
Firm-paid life insurance and accidental death and dismemberment insurance for benefited employees.
Long-term disability and short-term medical benefits for benefited employees.
21 days of paid time off each year.
10 paid holidays each year.
Generous parental leave.
Fertility benefits.
Benefit orientation for new employees.