Communications and Marketing Specialist II

University of Louisville • Aurora, CO

6d • Hybrid

About The Position

The Communications and Marketing Specialist II supports the University of Louisville School of Nursing’s marketing and communications efforts, serving as the primary driver of its social media presence and original content creation. Working closely with the Marketing Specialist II, this role executes an audience-first content strategy across digital platforms and tells authentic stories about the School of Nursing’s students, faculty, staff, research, and community impact through photography, writing, and strategic social content. The specialist works with a high degree of independence and initiative as part of a two-person marketing team. A portfolio or examples of relevant creative work must be submitted with the application. The position does not rely on AI-generated copy or imagery.

The role is initially 100% in person in Louisville, Kentucky, for a six-month probationary period. It may subsequently be hybrid, with the possibility of working from home one to two days per week. Relocation expenses are not provided, and the University cannot sponsor or take over sponsorship of a work visa. The target salary is $50,000; compensation is based on education, experience, internal equity, and other factors.

Requirements

• Bachelor’s degree in Communications, Marketing, or a related field, and two years of relevant experience, or an equivalent combination of education and experience.
• Submit a portfolio or examples of relevant creative work with the application.
• Excellent written communication and proofreading skills.
• Ability to organize work, manage time and deadlines, and complete tasks.
• Proactive problem-solving and planning ability.
• Flexibility to change direction as needed for the department or organization.
• Service-oriented approach, including responsiveness and providing timely, accurate information.
• Critical-thinking skills to assess issues and identify appropriate options.
• Strong work ethic, diligence, and persistence in completing tasks.
• Ability to build effective working relationships through trust, communication, and credibility.
• Ability to collaborate, assist and mentor others, and take direction to advance team goals.
• Ability to work independently and take initiative.
• Availability to attend and cover occasional evening and weekend events.

Nice To Haves

• One to two years of professional or internship experience in social media, marketing, communications, or a related field.
• Video-editing skills and experience producing short-form content for social media platforms.
• Experience with content management systems; Drupal experience is a plus.
• Experience with analytics visualizations and reporting techniques.
• Experience in graphic design, photography, or another creative role.
• Demonstrated experience creating social media content across multiple platforms.
• Basic knowledge of editing and creating graphics.

Responsibilities

• Plan, create, schedule, and publish original content across the School of Nursing’s Facebook, Instagram, LinkedIn, TikTok, and YouTube accounts.
• Manage social media engagement by responding to comments and messages and maintaining accounts.
• Collaborate with the Marketing Specialist II on a forward-looking content calendar aligned with strategic priorities, events, and communications goals.
• Stay current on platform best practices, algorithm changes, and emerging formats, and make informed recommendations.
• Monitor engagement metrics, prepare monthly and/or quarterly analytics overviews, and use findings to refine content strategy.
• Mentor one to three Social Media Student Ambassadors in partnership with Student Services, guiding content creation and brand voice.
• Attend and cover School of Nursing events, including occasional evenings and weekends, to capture photo and video content.
• Write social media copy, feature stories, student, faculty, and staff spotlights, event recaps, and newsletter contributions.
• Identify story opportunities, conduct interviews, and independently gather materials with support from the Marketing Specialist.
• Photograph events, people, and spaces; edit and manage photo assets for marketing channels.
• Create social media-ready graphics using Adobe Creative Suite and/or other approved tools while following University of Louisville brand guidelines and maintaining the School of Nursing’s voice.
• Assist with producing video content for social media and edit footage as needed.
• Maintain the School of Nursing website using Drupal, creating, updating, and managing content for accuracy, relevance, and brand consistency.
• Attend team meetings and report on social media performance, content pipeline, and project status.
• Coordinate content needs and deliverables with the graphic design intern, student ambassadors, and School of Nursing departments.
• Liaise with internal clients and stakeholders to gather content, coordinate approvals, and ensure timely publication.
• Support special projects and perform other duties as assigned by the Marketing Specialist II or Dean’s office.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level