Marketing and Communications Specialist

The Coalition for the Homeless of Central Florida•Orlando, FL

11h

About The Position

The Marketing and Communications Specialist supports organizational communications and fundraising efforts by developing creative initiatives and upholding the agency’s brand. The role creates print collateral, online communications, and cross-channel strategies in support of Development initiatives, including special events, major gifts, digital fundraising, and overall agency marketing. This is a full-time, salaried, exempt position reporting to the Assistant Director of Development. It may require occasional evening or weekend hours to support donor events and development initiatives.

Requirements

At least 2 years of professional experience.
Experience in both print and web design.
Proficiency in Adobe Creative Suite applications, including InDesign, Illustrator, Photoshop, Canva, and ClipChimp or suitable video-editing software.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Experience with digital media technologies such as film and photography using DSLR cameras, mobile web, and e-marketing.
Experience managing social media platforms.
Excellent verbal and written communication skills.
Detail-oriented, with strong organizational and time-management abilities.
Passion for the organization’s mission and ability to inspire others to support it.
Ability to take a project from concept to completion.
Ability to build positive working relationships with a variety of internal and external constituents.
Exceptional personal and professional integrity.
Ability to work quickly and effectively while maintaining high work quality.
Ability to multitask, prioritize projects, and ensure timely delivery of outstanding tasks.
Ability to work with the Development Team to accomplish department goals and shift responsibilities at times to meet immediate needs.
Ability to occasionally lift up to 20 pounds.

Nice To Haves

Bachelor’s degree in Graphic Design, Marketing/Communications, Advertising/PR, or equivalent; not necessary if experience and portfolio warrant.
A design portfolio is strongly preferred for consideration.
Nonprofit experience.
Experience with HTML, JavaScript, and other relevant programming languages.
Experience with Duda and/or other website builders.

Responsibilities

Create and implement an annual written marketing plan with timelines, strategies, and goals.
Develop, design, and write print collateral, including brochures, flyers, and advertisements, in collaboration with the Assistant Director of Development.
Develop, design, and write electronic communications, including e-appeals; monitor their success and apply effective strategies aligned with current best practices.
Create, maintain, and update website content.
Implement and monitor online fundraising initiatives, including online donation forms, cross-platform campaigns, mobile giving, and e-appeals, in coordination with development strategies.
Manage agency social media platforms by creating a content calendar, collecting and writing content, engaging followers, and integrating social media with other strategies and initiatives.
Monitor social media, web presence, and e-communications analytics and adjust strategies as needed.
Support special events through event brand development and lead related marketing efforts.
Uphold and integrate the Coalition brand across social media, print collateral, web design, and other internal and external communications.
Lead creative development of digital media, including video, photos, and presentations.
Build relationships with print vendors, solicit job estimates, negotiate prices, and oversee project completion.
Maintain organizational press and media archives, ensuring records are kept of print, digital, and featured media.