Marketing and Communications Specialist

The Maryland SPCA•Baltimore, MD

About The Position

The Marketing and Communications Specialist supports the Maryland SPCA’s marketing, communications, and content development efforts to advance its mission and strengthen its brand. The role develops stories and other content that connect with adopters, donors, volunteers, and the broader community, and helps drive campaigns to increase adoptions, grow donor support, and deepen community impact. The position works under the direction of the Director of Marketing and Communications. The specialist develops and refines content, supports multichannel campaigns, promotes adoption events and fundraisers, writes press releases, monitors media coverage, manages the editorial calendar, and tracks the performance of communications efforts. The role also partners with operations staff to identify and record mission-related stories, stays current on industry practices and trends, and performs other related duties as assigned. The role is based in an office setting within an animal shelter, with the potential for a hybrid work schedule. Occasional early mornings, evenings, weekends, and travel to offsite locations are required. The position involves frequent exposure to and handling of animals, as well as possible exposure to high noise in kennel areas and outdoor weather during certain events.

Requirements

Minimum of two years’ experience in a marketing, communications, or related role.
Excellent verbal and written communication skills.
Demonstrated copywriting experience.
Excellent time-management skills.
Ability to identify and create impactful stories across platforms.
Ability to lift 15 pounds.
Availability for occasional early mornings, evenings, and weekends.
Frequent exposure to and handling of animals.

Nice To Haves

BS/BA in marketing, communications, or a related field preferred; relevant experience may be considered.
Prior experience with Microsoft Office preferred.

Responsibilities

Execute and refine the Maryland SPCA’s content strategy by developing stories, blog posts, social content, and other communications for key audiences.
Support the execution of multichannel marketing and communications campaigns designed to increase pet adoptions and attract donors.
Develop marketing strategies to drive attendance and engagement at adoption events and fundraisers.
Write timely press releases about the organization’s programs in alignment with organizational messaging guidance and standards.
Monitor media coverage and identify opportunities for proactive outreach to expand the organization’s visibility and reach.
Manage the editorial calendar to support balanced content, timely publication, and coordination with internal teams.
Partner with operations staff to surface, track, and record authentic stories reflecting the Maryland SPCA’s mission.
Track and monitor marketing and communications performance across channels to identify successes and opportunities.
Stay current on communications best practices and emerging trends and apply relevant insights to ongoing efforts.
Perform other related duties as assigned.