Marketing and Communications Specialist
Maryland SPCA•Baltimore, MD
•$54,000 - $58,000•Hybrid
About The Position
The Marketing and Communications Specialist supports Maryland SPCA’s marketing, communications, and content development efforts to advance its mission and strengthen its brand. The role develops content that connects with adopters, donors, volunteers, and the broader community, and supports campaigns to increase adoptions, grow donor support, and deepen community impact. The position works under the direction of the Director of Marketing and Communications.
Requirements
- At least two years of experience in a marketing, communications, or related role.
- Excellent verbal and written communication skills.
- Demonstrated copywriting experience.
- Excellent time management skills.
- Ability to identify and create impactful stories across platforms.
Nice To Haves
- BS/BA in marketing, communications, or a related field; relevant experience may be considered.
- Prior experience with Microsoft Office.
Responsibilities
- Execute and refine the content strategy by developing stories, blog posts, social content, and other communications that connect with key audiences and demonstrate community impact.
- Support multi-channel marketing and communications campaigns designed to increase pet adoptions and attract donors.
- Develop marketing strategies to drive attendance and engagement at adoption events and fundraisers.
- Write timely press releases that elevate Maryland SPCA programs and align with organizational messaging guidance and standards.
- Monitor media coverage and identify opportunities for proactive outreach to expand the organization’s visibility and reach.
- Manage the editorial calendar to ensure balanced content, timely publication, and coordination with internal teams.
- Partner with operations staff to surface, track, and record authentic stories reflecting Maryland SPCA’s mission.
- Track and monitor marketing and communications performance across channels, identifying successes and opportunities.
- Stay current on communications best practices and emerging trends and apply relevant insights to ongoing efforts.
- Perform other related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
