Marketing Communications Specialist II

Hartzell Propeller•Piqua, OH

About The Position

The Marketing Communications Specialist II executes marketing communications across multiple brands and websites. Working under general supervision, the specialist partners with the Marketing Manager, Sales, Customer Service, and subject matter experts to create engaging content, coordinate campaigns and events, and maintain brand consistency. The role manages assigned projects and uses performance data to improve the quality, volume, and effectiveness of internally produced content. The position supports the company’s operating model (SOAR) and business value drivers through operational excellence, continuous improvement, collaboration, and customer focus.

Requirements

  • Bachelor’s degree in marketing, communications, or a related discipline.
  • Two to four years of experience in marketing communications or content development.
  • Personal or professional experience in general aviation, including familiarity with industry terminology and audiences and the ability to communicate effectively with industry professionals.
  • Ability to write and edit clear, engaging content tailored to different audiences and communication channels.
  • Ability to translate brand positioning into effective communications and maintain consistency across brands, campaigns, and channels.
  • Proficiency with email automation, social media scheduling, analytics, and content tools, and ability to use performance data to improve results.
  • Ability to independently manage routine website content updates and identify opportunities to improve content.
  • Ability to manage campaigns of moderate complexity, balance competing priorities, and proactively resolve timeline and coordination issues.
  • Ability to coordinate trade show and event materials, messaging, vendors, and internal partners.
  • Ability to capture and edit photo and video content, including post-production, for marketing use.
  • Proficiency with Microsoft Office, including Outlook, and strong written and verbal communication skills.

Nice To Haves

  • Graphic design and creative production experience using Adobe, Canva, or similar tools, including the ability to develop marketing materials internally.

Responsibilities

  • Write, edit, and produce content for websites, email, social media, print materials, events, and surveys.
  • Manage assigned marketing projects from concept through execution, coordinating timelines, stakeholders, and deliverables.
  • Collaborate with Sales, Customer Service, and internal subject matter experts to develop accurate, consistent, audience-appropriate messaging.
  • Develop and execute social media content strategies and maintain an editorial/content calendar.
  • Support product launches, marketing campaigns, surveys, company announcements, and other communications.
  • Support trade show planning, preparation, and execution, including event materials and coordination with vendors and internal teams.
  • Capture and develop photography, video, and written content from company activities, events, customer visits, and product installations.
  • Assist with press releases and other public relations materials.
  • Manage routine website updates and content improvements across supported brands.
  • Track and analyze content and campaign performance and recommend improvements.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • Life insurance
  • 401(k) plan with employer match
  • Company-provided Growth Participation Units (GPU)
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