Communications & Marketing Specialist

St. Charles, MO•St Charles, MO

About The Position

The Communications & Marketing Specialist serves as the communications and marketing professional for the City of St. Charles Parks and Recreation Department. The position provides strategic leadership in communications, marketing, branding, public relations, sponsorship development, and community engagement, promoting the Department’s parks, facilities, recreation programs, memberships, special events, and services. Work is primarily performed in an office setting, with field visits to park facilities and recreational sites. Evening, weekend, and holiday work may be required based on facility and program schedules.

Requirements

Bachelor’s degree in communications, marketing, public relations, parks and recreation, or a related field.
Minimum of three years of progressively responsible communications, marketing, public relations, sponsorship, or related experience.
Proficiency with Microsoft Office Suite applications, Adobe Creative Suite, WordPress, and Meticrool.
Excellent written and verbal communication skills and ability to engage with staff, community members, and partners.
Strong problem-solving skills to address and resolve customer issues effectively.
Ability to meet deadlines, proofread materials, and ensure content accuracy and consistency.
Evening, weekend, and holiday work may be required based on facility and program schedules.

Nice To Haves

Municipal government or parks and recreation experience.
Photography and videography skills.
Staying current with emerging marketing trends, technology, social platforms, and changing audience behaviors; effectively using tools such as AI, automation, analytics, and content-creation technologies.

Responsibilities

Develop and implement annual marketing plans aligned with Department goals and priorities.
Produce seasonal brochures, advertisements, signage, and other promotional materials.
Maintain consistent Department brand standards across print, digital, and on-site platforms.
Evaluate campaign effectiveness using analytics and recommend adjustments to improve reach and results.
Manage Department website content, email marketing, and social media platforms.
Create engaging graphics, photography, video, and written content for digital audiences.
Monitor digital engagement and performance metrics and recommend improvements.
Recruit, cultivate, and maintain relationships with business sponsors and community partners.
Develop sponsorship packages, benefits, and recognition opportunities aligned with Department programs and events.
Track sponsorship revenue and activity and prepare annual reports.
Create and manage special events designed to increase park support and familiarity in the community.
Maintain records, reports, schedules, project files, and other administrative documentation related to communications, marketing, sponsorships, and assigned operations.
Produce Parks & Recreation Board packets and track attendance responses.
Perform other related duties as assigned in support of Department goals and services.
Connect with staff to obtain accurate and complete information about programs, events, facilities, deadlines, and updates, and work with staff to turn it into clear, engaging public-facing content.
Meet brochure, social media, promotional, and production deadlines; proofread materials and check content for accuracy, consistency, and adherence to department standards; correct inaccurate or outdated information promptly when identified.