Marketing & Communications Specialist

State of Colorado•Denver, CO

About The Position

The Marketing and Communications Specialist for the Colorado Division of Veterans Affairs develops, coordinates, and executes strategic communications and outreach to increase awareness of programs, services, and resources available to Colorado Veterans and their families. The role helps shape the Division’s public presence, strengthen partnerships, and ensure consistent, accurate, and impactful messaging across platforms. The Specialist works with internal staff, community partners, and state leadership to promote initiatives supporting the veteran community. The role develops, implements, and evaluates communication plans and strategies, including copywriting and editing, creative development, minimal graphic design, and vendor management. It creates and distributes content across digital and social platforms, print materials, press releases, and reports; coordinates outreach campaigns; tracks campaign performance; responds to media inquiries and public information requests; and supports events and community engagement. Communications must be accessible and inclusive, consistent with State of Colorado standards and applicable accessibility regulations and best practices. Applicants must be residents of Colorado when applying. The role is classified as H4K3XX Marketing & Communications Specialist III. Applicants qualifying through education must submit a legible official or unofficial college transcript showing the school, completed credit hours, and any degree, certificate, or apprenticeship conferred.

Requirements

Colorado residency at the time of application.
Six years of relevant experience in marketing, advertising, and/or communications; alternatively, a bachelor’s degree from an accredited institution in Marketing, Advertising, Business, or a closely related field and two years of professional experience in marketing, advertising, and/or communications.
Applicants using education to qualify must submit a legible official or unofficial college transcript showing the school, completed credit hours, and, if applicable, the degree, certificate, or apprenticeship conferred.

Nice To Haves

Experience developing and executing strategic communication plans.
Demonstrated ability to analyze campaign performance and use data to inform decisions.
Prior experience supporting programs serving veterans, service members, or underserved populations.

Responsibilities

Develop, implement, and evaluate comprehensive communication plans and strategies for the Colorado Division of Veterans Affairs, aligned with its mission.
Create copy, edit content, develop creative materials, provide minimal graphic design, and manage vendors.
Create, edit, and distribute content for digital platforms, social media, print materials, press releases, and reports.
Coordinate outreach campaigns to increase engagement with veterans, stakeholders, and community partners.
Ensure brand consistency and compliance with State of Colorado communication standards.
Track and analyze campaign performance metrics and adjust strategies accordingly.
Serve as a point of contact for media inquiries and public information requests.
Support event promotion, community engagement efforts, and public-facing initiatives.
Collaborate with internal teams and external partners to highlight programs, success stories, and impact.
Develop and implement accessible communication tools in accordance with relevant federal and state regulations and established best practices.
Ensure communications are accessible and inclusive, including ADA compliance and plain language.