Marketing Communications Specialist

Verdantas•Northfield, OH

4d•$58,700 - $67,000•Hybrid

About The Position

Verdantas is seeking a communications and social media professional to support external communication strategies and manage the company’s online presence. The role contributes to maintaining and enhancing the company brand, engaging current and potential employees, and presenting Verdantas as an employer of choice and an industry thought leader. The specialist works with executives, department leaders, cross-functional teams, and external partners to develop communications and content across social media and other channels. The position involves creating and publishing written, graphic, and video content; managing social media accounts and campaigns; monitoring industry and social media trends; and evaluating performance through analytics. The role also uses SharePoint for document management and ClickUp for scheduling and calendar management. The candidate should be prepared to present a portfolio or examples of their work and travel to the Holden, Massachusetts office one to two times per week.

Requirements

Bachelor’s degree in communications, marketing, public relations, journalism, or a related field.
2–4 years of demonstrated experience in communications and social media.
Proven experience in communications and social media management, with a strong portfolio.
Excellent written and verbal communication skills.
Proficiency with social media platforms and management tools.
Knowledge of social media analytics tools.
Familiarity with graphic design tools such as Adobe or Canva, and basic video editing skills.
Strong organizational and project management abilities.
Creative thinking and ability to generate innovative ideas.
Ability to thrive in a fast-paced, dynamic work environment.
Strong interpersonal skills and ability to work collaboratively.
Ability to illustrate work through a portfolio, website, or social media platform.
Willingness to travel to the Holden, Massachusetts office one to two times per week.

Nice To Haves

Familiarity with Hootsuite or comparable social media marketing management tools.

Responsibilities

Develop and execute external communication strategies to inform and engage current and potential employees.
Collaborate with department leaders to create external news stories, case studies, social media posts, and webinars.
Use SharePoint for document management and ClickUp for scheduling and calendar management.
Manage and maintain LinkedIn, Facebook, Twitter, and Instagram accounts.
Create and implement social media campaigns to increase brand awareness and engagement.
Create, or work with team members to create, graphics, videos, and written posts aligned with company messaging.
Generate engaging content for different platforms while maintaining a consistent brand voice.
Monitor industry trends and tailor content for relevance and impact.
Monitor social media channels for mentions, trends, and conversations, and respond promptly.
Analyze social media metrics and recommend improvements.
Use analytics tools to measure the effectiveness of internal communication strategies.
Work with cross-functional teams to ensure cohesive communications.
Collaborate with external partners, influencers, and stakeholders to amplify the company’s online presence.