Marketing & Communications Specialist

Girl Scouts of the USA•Madison, WI

12h

About The Position

The Marketing & Communications Specialist advances the mission of Girl Scouts by developing and executing creative marketing strategies that elevate the brand, drive engagement, and support council-wide goals. The role focuses on content development, campaign execution, and cross-channel communications that reflect Girl Scout values. As an individual contributor, the specialist partners across departments to deliver compelling messaging, strengthen visibility, and maintain consistency for members, volunteers, and the broader community. The position is based in Madison, Janesville, or La Crosse, Wisconsin, with an expected 37.5-hour workweek. The specialist manages assigned initiatives from concept through delivery, including campaign and publication planning, content production, approvals, budgets, timelines, and performance evaluation. The role occasionally involves evening and weekend events, irregular hours, and time away from the office, and requires work in both an office setting and independently off-site. The employee must believe in and support Girl Scouting’s mission and values, subscribe to its Promise and Law, and be or become a registered member of Girl Scouts of the United States of America. Prior Girl Scout experience is not required.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration, or a related field; equivalent combinations of education and relevant experience will be considered.
At least three years of progressive marketing and communications experience, including multi-channel content creation, messaging strategy, and project execution.
Proficiency with graphic design and visual storytelling tools such as Canva or Adobe Creative Cloud, including the ability to create and adapt campaign materials.
Hands-on experience with email marketing, social media, website content, and paid digital advertising.
Ability to manage publication projects, coordinate content, review proofs, and work with designers or print vendors.
Ability to analyze communication results and adjust content or tactics to improve engagement and response.
Strong communication, judgment, and decision-making skills, with the ability to take ownership of assigned work.
Exceptional written and verbal communication skills, including writing for different audiences and editing for clarity and accuracy.
Demonstrated ability and sensitivity working with youth and people of diverse backgrounds, cultures, and lifestyles.
Proficiency with Microsoft Office Suite and cloud-based collaboration tools.
Strong organization and attention to detail, including the ability to manage competing deadlines and follow projects through completion.
Strong project management skills and a practical, solutions-oriented approach to coordinating timelines, approvals, and contributors.
Ability to build relationships and work effectively across departments and with colleagues at every organizational level.
Ability to work independently as a proactive team player while understanding how assigned projects contribute to broader marketing goals.
Strong work ethic, curiosity, willingness to learn, integrity, confidentiality, and discretion.
Comfort supporting crisis or sensitive communications within established guidance and approval processes.
Ability to occasionally work irregular hours, including nights and weekends.
Valid driver’s license and proof of insurance.
Ability to work in an office setting and independently off-site.
Ability to work outdoors and walk or hike daily at varying grades and elevations and on uneven terrain; sit for prolonged periods while using a computer; manually operate office equipment; and lift or move up to 25 pounds at times.
Commitment to Girl Scout philosophy and mission; must be or become a registered member of Girl Scouts of the United States of America.

Nice To Haves

Experience with Salesforce Marketing Cloud or similar email and customer relationship management platforms.
Spanish or bilingual skills.
Prior Girl Scout experience is not required.

Responsibilities

Partner with the Marketing & Communications team to develop audience-specific messaging and campaign strategies that reflect Girl Scout values and support council goals.
Own cross-platform content strategy and execution for assigned initiatives across web, social media, email, print, video, direct mail, and digital advertising.
Develop and optimize campaign webpages, targeted social content, email series, and digital advertising to strengthen visibility, engagement, and participation.
Plan, launch, and track campaigns for membership, cookies, camp, programs, fundraising, and events; coordinate agency or vendor support when available and ensure timely, on-budget delivery.
Lead major member emails, monthly newsletters, and campaign communications, including content development, audience selection, production, testing, sending, and evaluation.
Manage assigned print and digital publications from planning through delivery, coordinating content, design resources, proofs, approvals, production vendors, mailing, deadlines, and approved budgets.
Monitor communication metrics, audience feedback, industry trends, and marketing data, and use findings to recommend and implement campaign improvements.
Develop campaign copy and guide creative execution for print and digital materials; coordinate design, photo/video, and proofreading contributions with the Marketing Coordinator as needed.
Lead routine media outreach, develop news releases and story pitches, and contribute to sensitive-issue messaging.
Serve as communications lead during the Senior Director of Marketing and Communications’ absences within established guidance and approval authority.
Drive assigned marketing initiatives from concept through delivery, managing timelines, approved spending, and contributions from other departments; confirm factual content and required approvals with requesting departments.
Attend select evening and weekend events to gather stories, interviews, and content.
Apply Girl Scout mission and brand standards, accessibility, accuracy, and permission requirements, and stay current on marketing best practices.
Work within the established budget and maintain expenses and receipts as needed.
Occasionally work irregular hours, including nights and weekends, and spend an anticipated 5–15% of time away from the office.
Work in an office setting and independently off-site.
Maintain a valid driver’s license and proof of insurance.
Be or become a registered Girl Scout member, develop working knowledge of Girl Scout philosophy and programming, and support the Girl Scout mission.