Marketing Communications Specialist

Story Cannabis

2d

About The Position

The Marketing Communications Specialist manages the day-to-day email, SMS, and social media communications strategy and execution for Story Cannabis across retail (B2C) and wholesale (B2B) channels in all markets. The Specialist evaluates channel performance, audience needs, campaign objectives, and established regulatory requirements to determine communication approaches, timing, segmentation, and optimization opportunities. The role coordinates creative assets, engages with the online community, manages assigned vendor relationships, and leads communication initiatives that support the broader marketing strategy.

Success is measured by on-time sends and publishing, pre-send QA defect rates, social response times, monthly campaign and content performance trends, and social media growth reporting. The role requires occasional evening and weekend work and includes desk and computer work, with occasional handling of marketing or event materials weighing up to 25 pounds.

Requirements

• At least 2 years of marketing experience.
• Familiarity with social media scheduling and publishing tools and platform-specific best practices, including Meta, YouTube, and TikTok.
• Exceptional organizational skills, strong attention to detail, and comfort with a daily production cadence across multiple channels.
• Excellent written and verbal communication skills.
• Self-motivation and a proactive approach to tasks.
• Punctuality, reliability, and adaptability to occasional evening and weekend work.

Nice To Haves

• Experience with email/SMS platforms such as Klaviyo, Springbig, Alpine IQ, or similar.
• At least 1 year of CRM platform experience, such as HubSpot or Salesforce.

Responsibilities

• Manage daily loyalty program communications, including point-earning, rewards, and member-only campaigns.
• Build, quality-check, and deploy scheduled email and SMS campaigns for retail and wholesale audiences according to the content calendar.
• Conduct pre-send quality checks on links, personalization, compliance and opt-out language, and send timing; track error rates and resolve issues before deployment.
• Build and refine audience segments to optimize digital programmatic advertising.
• Maintain segmentation list hygiene and opt-in/opt-out accuracy in accordance with TCPA, carrier, and state regulations.
• Develop and execute tests across subject lines, content, audience segments, and send times; evaluate results and apply changes to improve campaign performance.
• Develop and manage the social content strategy and calendar, recommending content mix, channel approach, timing, and engagement based on business priorities, performance data, and platform trends.
• Optimize email, SMS, and social communication timing, audience segmentation, and channel approaches based on campaign objectives, customer behavior, and performance results.
• Evaluate campaigns for compliance with established state cannabis advertising requirements and platform policies; identify risks, take corrective action within established guidelines, and escalate novel or material issues as needed.
• Manage assigned marketing vendor relationships, evaluate performance and service needs, resolve issues, and recommend vendor, service, or spending changes based on business needs and performance.
• Collaborate with Brand Ambassadors to capture field and event content.
• Coordinate with Creative Services on assets and copy to meet production deadlines.
• Monitor social comments and direct messages, respond according to brand guidelines, and escalate customer service or compliance issues to the appropriate team.
• Produce and deploy communications for third-party partners, including product launches, promotions, sell-in materials, and co-branded campaigns in partnership with the Wholesale team.
• Analyze weekly and monthly email, SMS, and social performance; identify trends, risks, and opportunities; and develop and implement recommendations to improve engagement, conversion, redemption, deliverability, and audience growth.
• Serve as a subject-matter resource to Marketing and business partners on channel strategy, audience segmentation, campaign performance, and communication best practices.
• Lead assigned cross-functional marketing initiatives and recommend communication approaches that support broader marketing and business objectives.

Benefits

• Paid time off, including 8 paid holidays per year.
• Medical, dental, and vision insurance.
• 401(k) retirement savings plan.
• Company-paid short-term and long-term disability insurance.
• Company-paid life insurance.
• Employee Assistance Program (EAP).
• Employee referral program.
• Commuter benefits.
• Product discounts.
• Additional compensation incentives, such as tips and bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed