Marketing & Communications Specialist
About The Position
The Marketing & Communications Specialist is a key member of Camarena Health’s in-house marketing team, creating mission-driven content for internal and external audiences. The role supports brand-aligned marketing across digital and print platforms, community outreach, and organizational goals through content creation, campaign coordination, digital engagement, and internal communications. The Specialist helps maintain a consistent brand voice and works with the Director of Marketing, the Chief Strategy Officer, the Outreach team, and external creative partners. The position involves coordinating and producing marketing materials and campaigns, publishing and managing social media content, monitoring online reviews, managing projects, collaborating with stakeholders, and ensuring content accuracy and compliance with brand guidelines. The Specialist may work flexible or extended hours when necessary to meet deadlines and performs other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Professional experience in marketing, communications, public relations, or a similar role.
- Hands-on experience in social media management.
- Ability to meet deadlines.
- Excellent communication skills.
- Excellent customer service skills.
- Experience with Windows and Mac operating systems.
- Experience with Microsoft Office.
- Must be able to sit at a desk and work on a computer for extended periods.
- Must be able to lift up to 20 pounds occasionally.
- Must have adequate vision to review detailed design elements on a computer screen and in print.
- Must be able to communicate effectively with team members and stakeholders.
Nice To Haves
- Exceptional media writing skills.
- Experience with Adobe Creative Cloud.
- English/Spanish bilingual ability.
- Experience in the healthcare sector.
Responsibilities
- Partner with leadership and departments to develop internal communication strategies.
- Assist in planning and executing marketing campaigns for community outreach, events, and service line promotions.
- Write and edit content for blogs, brochures, posters, and other print materials.
- Ensure consistency in voice and visual branding across materials.
- Support one-off and annual campaigns as assigned.
- Work with vendors and outside agencies to manage timelines, approvals, and asset delivery.
- Represent the marketing team at internal meetings and external events when needed.
- Assist with the design, implementation, and content creation of marketing campaigns and strategies across digital, print, television, and other mixed-media platforms.
- Assist in designing and implementing community engagement pieces for mixed-media platforms.
- Oversee and regularly publish content to Facebook, Instagram, LinkedIn, and YouTube.
- Monitor Google and social media reviews and interact with the audience through community management.
- Maintain technical proficiency and stay current with digital marketing trends to communicate Camarena Health’s message effectively.
- Manage multiple projects simultaneously, meeting deadlines and prioritizing tasks.
- Work with the Marketing Manager to determine project scopes, timelines, and deliverables.
- Maintain organized project and file records for access and collaboration.
- Collaborate with team members to brainstorm ideas and refine concepts.
- Participate in team meetings and contribute ideas to improve marketing efforts.
- Use design software such as Adobe Creative Suite and Canva to create designs.
- Review content for accuracy, quality, and compliance with brand guidelines, and revise it based on stakeholder feedback.
- Attend and participate in required meetings and training sessions.
- Work flexible or extended hours when necessary to meet deadlines.
- Maintain confidentiality and respect proprietary and sensitive information.
- Perform other duties as assigned by the supervisor.
