Marketing Communications Specialist

Rockwell Automation • Milwaukee, WI

1d • Hybrid

About The Position

Rockwell Automation is seeking a Marketing Communications Specialist to develop, activate, and amplify content for inbound and outbound marketing, create sales enablement collateral, and help manage demand generation and sales communication activities. The specialist will work with commercial marketing managers on campaigns supporting sales, business units, and cross-business initiatives. The role calls for strong storytelling, critical thinking, positive influence, and representation of the company’s brand to internal and external audiences.

This position is a strong individual contributor role on a global team in a large matrixed organization. It reports to the Sr. Marketing Communications Manager and is hybrid, based in Milwaukee or Mayfield Heights. Employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have an out-of-office business obligation.

Requirements

• Bachelor of Arts or Science degree, or equivalent, in English, Journalism, Communications, Marketing, or a related field.
• Legal authorization to work in the United States; employment visa sponsorship is not available now or in the future.
• Strong storytelling and content development capability.
• Critical thinking and the ability to positively influence others.

Nice To Haves

• Experience in industrial automation.
• Experience in industry marketing.
• Experience with Content Marketing Platforms (CMP), creative marketing tools, software programs, and marketing automation platforms.
• Proficiency using AI tools to improve workflow, insight, and content development.
• Two or more years managing projects with a variety of stakeholders.
• Understanding of marketing, social media, events, and digital marketing.

Responsibilities

• Create stories and narratives tailored to target audiences and buyers’ journeys, including blogs, web copy, eBooks, brochures, infographics, email, advertisements, and social media content.
• Manage deliverables and activities, coordinate with internal stakeholders and outside agencies, and track progress, deadlines, and budgets.
• Ensure communications adhere to brand guidelines.
• Provide Canva design support for social media graphics.
• Facilitate regular reporting to measure and analyze content performance and adjust content for business impact.
• Support sales enablement activities.
• Provide resources, training, and assistance for the Content Marketing Platform.
• Develop, activate, and amplify content for inbound and outbound activities; create additional sales enablement collateral as needed.
• Help manage demand generation activities and sales communication marketing tactics.
• Work with commercial marketing managers on campaigns supporting sales, businesses, or cross-business initiatives.

Benefits

• Health insurance, including medical, dental, and vision.
• 401(k).
• Paid time off.
• Parental and caregiver leave.
• Flexible work schedule, coordinated with the manager, to accommodate personal life.
• Annual target bonus of 4% of base salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level