Marketing Communications Specialist

Rockwell Automation•Mayfield Heights, OH

2d•$65,000 - $75,000•Hybrid

About The Position

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. We combine the imaginations of people with the potential of machines. We love taking complex, technical hardware, software, services and solutions and making them easy to understand. We believe telling a story about how our offerings solve business problems is more impactful than marketing a list of product features. We believe in the power of marketing to build excitement, reach new audiences, grow our business and create unique branded experiences. Our Marketing Communications Specialist will believe this too. You will develop, activate and amplify content for both inbound and outbound activities and create additional marketing sales enablement collateral as needed. You will develop and help manage demand generation activities and sales communication marketing tactics that represent the depth and breadth of our offering. You will work closely with our commercial marketing managers on campaigns to support sales, businesses or cross-business initiatives. You are a wicked storyteller and your content will find and capture our target audience and help them understand our core values. You will be a marketing evangelist internally and a brand ambassador externally. You will be a critical thinker and a positive influencer. You will help shape Rockwell Automation in the eyes of our customers.

Requirements

Bachelor of Arts or Science degree, or equivalent, in English, Journalism, Communications, Marketing or related field
Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

Experience in the industrial automation environment
Experience in industry marketing
Experience with Content Marketing Platforms (CMP), creative marketing tools, software programs and marketing automation platforms
Proficient in using AI tools to improve workflow, insight and content development
2 years + managing projects with a variety of stakeholders
Understanding of marketing, social media, events and digital marketing

Responsibilities

Content Creation: Responsible for crafting intelligent, thought-provoking and emotional stories/narratives based on target audience and buyers' journey (blogs, web copy, eBooks, brochures, infographics, email, ads, social, etc.).
Project Management: Manage deliverables and activities; working cross-functionally with internal stakeholders and outside agencies; coordinating activities and tracking progress, deadlines and budgets.
Brand: Ensure all communications adhere to brand guidelines.
Design: Provide Canva design support for social media graphics.
Monitor Metrics: Facilitate regular reporting to measure, analyze and adjust content for maximum business impact.
Sales Enablement: Support sales enablement activities.
Content Marketing Platform (CMP) Support: Provide resources, training and assistance for Content Marketing Platform.