Marketing Communications Specialist

Graphic Products, Inc.•Beaverton, OR

3d•$65,000 - $75,000•Onsite

About The Position

DuraLabel by Graphic Products is seeking an Ecommerce Marketing Specialist to advance its ecommerce roadmap. This role involves hands-on ecommerce execution, performance reporting, analysis, and coordination with various departments including Marketing, IT, Sales, design, and other business teams. Responsibilities may include enhancing onsite search, managing promotions, updating product and category content, analyzing revenue and conversion metrics, investigating performance anomalies, quality-checking website updates, and defining requirements for new customer experiences. The ideal candidate will possess broad ecommerce and reporting skills, sound judgment, clear communication abilities, and a desire for continuous learning. Expertise in every platform or channel is not a prerequisite.

Requirements

At minimum, 3-5 years of experience in ecommerce, digital marketing, marketing analytics, lifecycle marketing, or a related field.
Hands-on experience with an ecommerce website, product catalog, onsite search, digital campaigns, online merchandising, or a closely related function.
Ability to use reporting and analytics tools to understand performance and support decisions.
Ability to explain analytical findings, requirements, and recommendations clearly to technical and nontechnical partners.
Strong organization, attention to detail, and comfort coordinating several initiatives and contributors.
Demonstrated ownership, dependable follow-through, and sound judgment about when to seek direction or specialized support.
Curiosity about ecommerce tools, customer behavior, and improvements to the online buying experience.
Interest in a broad role spanning execution, reporting, analysis, and project coordination.
Ability to move comfortably between hands-on platform work, performance review, and collaboration with other teams.

Nice To Haves

Experience with Algolia or another onsite search, product-discovery, or ecommerce merchandising platform.
Experience with BigCommerce, GA4, HubSpot, Google Ads, Google Search Console, Google Merchant Center, Excel, Power BI, Tableau, or Looker.
Experience with paid media, email, marketing automation, customer-retention programs, SEO, product-content optimization, usability research, or conversion testing.
Experience with B2B ecommerce, industrial products, Amazon or another marketplace, website administration, basic HTML or CSS, or AI-assisted marketing tools.

Responsibilities

Execute and improve ecommerce campaigns, promotions, online merchandising, product discovery, and customer-retention programs.
Manage onsite search and merchandising using Algolia or a comparable platform, including search rules, ranking, synonyms, redirects, recommendations, and promotions.
Maintain product pages, category pages, product Q&A, ecommerce messaging, imagery, and related website content.
Support paid acquisition, retargeting, email, SEO, customer lifecycle programs, product catalog expansion, and future marketplace initiatives.
Own recurring ecommerce and campaign reporting across revenue, traffic, conversion, average order value, acquisition, retention, and customer behavior.
Maintain dashboards, validate automated reports, investigate unexpected results, and help resolve tracking or data-quality issues.
Interpret performance, explain findings clearly, and recommend the next practical steps.
Develop and evaluate tests involving messaging, promotions, product discovery, navigation, mobile experience, and checkout.
Coordinate initiatives with Marketing, IT, Sales, design, inventory, fulfillment, and other contributors; translate needs into clear requirements and responsibilities.
Perform quality assurance, maintain project documentation, and keep assigned roadmap work moving through launch, measurement, and follow-up.