Marketing Specialist

NASHVILLE SYMPHONY ASSOCIATION•Nashville, TN

12d

About The Position

The Marketing Specialist keeps the department’s advertising and media plans running smoothly day to day. The role executes marketing and pricing strategies set by department leadership by coordinating creative assets, managing campaign timelines, and serving as the primary point of contact with advertising vendors, agents, and guest artist management teams. The Specialist tracks invoices and department budgets, reports on marketing performance data, and keeps dashboards, calendars, and records current and accurate while flagging issues before they become problems. This is an execution-focused role suited to someone who values organization, follow-through, and process improvement. The position supports institutional marketing campaigns for the Nashville Symphony and Schermerhorn Symphony Center and provides timely, accurate updates to leadership and stakeholders. It reports to the Chief Marketing Officer and supervises no one. The role is full-time and exempt.

Requirements

Bachelor’s degree in marketing, communications, advertising, or an equivalent combination of experience and education.
At least one internship in music business, nonprofit management, arts administration, or a related field.
Strong organization, follow-through, and attention to detail.
Ability to manage multiple deadlines and priorities without losing details.
Clear, professional written and verbal communication skills, especially over email.
Strong skills with Microsoft Word, Excel, and task management software such as Monday.com.
Proactive, dependable approach and ownership of tasks through completion.
Comfort interfacing directly with external partners, agents, and vendors.
Ability to work collaboratively, take direction, and proactively flag issues.
Willingness and ability to work nights and weekends as needed for events.

Nice To Haves

One to three years of professional experience in marketing, advertising operations, or a related field; recent college graduates are encouraged to apply.
Experience coordinating multi-channel campaigns or working with external vendors.
Experience in the performing arts, entertainment, or nonprofit sector.
Working familiarity with digital advertising platforms such as Meta Ads Manager, Google Ads, and Google Analytics.

Responsibilities

Coordinate delivery of creative assets to media partners and platforms, ensuring accurate specifications and on-time trafficking.
Maintain and organize a shared creative asset library so materials are easy to find, current, and ready for departmental use.
Maintain seasonal advertising calendars, campaign flight dates, and budget tracking tools, and flag changes or conflicts.
Meet with advertising vendors and media partners to review rate sheets, campaign flight dates, and creative delivery schedules.
Build and maintain reporting dashboards for campaign pacing, ticket sales, and audience growth, keeping data current and accessible for leadership review.
Manage day-to-day correspondence with guest artists and their management teams regarding marketing materials, approvals, and promotional needs.
Assist with post-campaign reporting summaries using data from CRM systems, advertising platforms, and vendor reports.
Prepare advertising expenditure summaries for the Artistic Programming team following performances.
Monitor campaign budgets and spending against approved plans and flag discrepancies for review.
Track and reconcile vendor invoices against contracted rates and approved budgets, flagging discrepancies before they reach the finance department.
Prepare regular budget status reports for department leadership, summarizing spending against approved plans across campaigns and vendors.
Track marketing performance data, including campaign, sales, and audience metrics, and compile reports that surface trends and actionable takeaways for leadership.
Coordinate with the Communications team to align paid and organic materials and ensure timely delivery.
Maintain organized records of vendor contracts, added-value commitments, and performance expectations.
Support execution of institutional marketing campaigns for the Nashville Symphony and Schermerhorn Symphony Center.
Provide timely, accurate status updates on campaigns, deadlines, and deliverables to department leadership and other stakeholders.
Assist with research using audience insight tools such as Placer.ai, as directed.
Perform other work-related duties as assigned.