Senior Marketing Specialist

TEKsystems•Charlotte, NC

12d•$29 - $34•Hybrid

About The Position

The Senior Marketing Specialist supports the execution of demand generation initiatives across email marketing, content development, campaign management, and compliance review. Initially, the role focuses on campaign execution, content creation, email nurture development, and compliance coordination for advisor-facing marketing programs. Over time, the specialist may contribute more strategically through campaign performance reporting, marketing data analysis, optimization recommendations, and AI adoption across the marketing team. The role combines hands-on execution with continuous improvement and the use of AI to enhance marketing effectiveness, efficiency, and personalization.

Requirements

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field, or an equivalent combination of education and experience.
3–5 years of experience supporting demand generation, content marketing, digital marketing, campaign management, or marketing operations.
Experience developing and executing email marketing campaigns, nurture programs, and lead generation initiatives.
Experience creating marketing content across multiple formats, including social media posts, infographics, guides, e-books, checklists, landing pages, and email campaigns.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong written communication, copywriting, editing, and proofreading skills.
Demonstrated experience using AI tools such as Microsoft Copilot, WriterAI, or similar tools for content creation, research, or workflow efficiency.
Exceptional attention to detail and commitment to quality.
Strong organizational and project management skills.
Analytical mindset and ability to interpret marketing data and identify improvement opportunities.
Proficiency with Microsoft Office applications, including Excel and PowerPoint.
Ability to collaborate effectively with cross-functional partners and stakeholders.

Nice To Haves

5+ years of experience in demand generation, content marketing, campaign management, marketing operations, or digital marketing.
Experience building and optimizing email nurture programs and customer journeys.
Experience with financial services marketing platforms such as AdvisorStream, FMG, Snappy Kraken, or similar technologies.
Experience utilizing lead tracking processes.
Experience with reporting and analytics tools such as Power BI, Tableau, Google Analytics, or Salesforce reporting.
Experience creating campaign performance reports and presenting insights to stakeholders.
Knowledge of lead generation, audience segmentation, campaign testing, and conversion optimization best practices.
Experience developing prompt libraries, AI workflows, or AI-assisted marketing processes.
Experience supporting marketing efforts in regulated industries requiring formal approval and compliance review.
Experience leveraging campaign performance data to recommend business improvements.

Responsibilities

Support the planning, creation, and execution of demand generation campaigns across multiple marketing channels.
Develop and deploy email nurture campaigns to support lead generation and advisor engagement goals.
Coordinate campaign assets, timelines, approvals, and launch activities with internal stakeholders.
Ensure campaigns are executed accurately, on schedule, and consistently with brand standards and business objectives.
Assist with audience segmentation and campaign targeting.
Create and adapt marketing assets, including social media posts, carousel posts, infographics, short-form videos and reels, checklists, guides, e-books, lead magnets, landing page content, and email communications.
Repurpose existing content into multiple formats and support customization and personalization for advisor audiences.
Assist with content calendars and campaign schedules, applying demand generation, lead capture, and audience engagement best practices.
Prepare and submit marketing materials for compliance review and approval, coordinate revisions, and maintain approval documentation.
Ensure marketing materials comply with brand standards, regulatory requirements, and compliance guidelines; manage review timelines and communications.
Use AI tools to improve content development and campaign execution; develop, test, and refine prompts and maintain a centralized prompt library.
Identify workflow opportunities for AI assistance, document repeatable workflows and best practices, and advocate for responsible AI adoption.
Track campaign performance and engagement metrics, monitor lead generation results and conversion trends, and support reporting on marketing effectiveness and business outcomes.
Analyze performance across email campaigns, lead magnets, content initiatives, and demand generation programs; identify improvement opportunities and make data-based recommendations.
Support the development of leadership reporting and dashboards.