Sr Marketing Operations Specialist

GDT - General Datatech•Dallas, TX

12d

About The Position

The Sr Marketing Operations Specialist is a hands-on individual contributor responsible for building, operating, and continuously improving GDT’s marketing technology stack and data foundation. The role owns the day-to-day operations of Salesforce Marketing Cloud and Account Engagement (Pardot), partnering with Marketing, Sales, and IT to deliver high-quality campaigns, data, reporting, and governance in support of revenue growth. It combines detailed work with systems, data, and processes with designing scalable standards, workflows, and measurement.

Requirements

Experience in B2B marketing operations or revenue operations, ideally in a technology or services organization.
At least 3 years of hands-on experience administering and operating Salesforce Marketing Cloud and/or Account Engagement (Pardot), including campaign building and automation.
Strong understanding of Salesforce CRM objects, campaign structures, and marketing data flows across leads, contacts, accounts, and opportunities.
Demonstrated experience designing and managing audiences, lifecycle stages, scoring, routing, and data-governance processes.
Proficiency building and maintaining reports and dashboards in Salesforce and marketing platforms; comfort working with large data sets.
Working knowledge of marketing measurement, including funnel metrics, campaign performance analysis, and basic attribution approaches.
High attention to detail and a structured approach to quality assurance, documentation, and change management.
Ability to collaborate with Marketing, Sales, IT, and RevOps stakeholders and translate business requirements into system and process design.
Excellent written and verbal communication skills, including the ability to explain technical concepts in clear, business-friendly language.

Responsibilities

Administer, configure, and optimize Salesforce Marketing Cloud and Account Engagement (Pardot).
Manage integrations between Salesforce CRM, marketing platforms, and third-party tools in collaboration with IT and Sales Operations.
Define and maintain marketing-system data, privacy, permissioning, consent-management, and subscription-preference standards.
Establish and document platform governance, including naming conventions, folder and asset structures, user roles, and approval workflows.
Monitor platform health, utilization, and technical debt, and maintain a prioritized enhancement backlog.
Own marketing data-quality processes, including deduplication, normalization, enrichment, and recurring remediation.
Define and operationalize ideal customer profiles, target accounts, buying groups, and personas in Salesforce and marketing platforms.
Design and maintain audience segments, lifecycle stages, and routing logic for campaigns, account-based programs, and sales follow-up.
Partner with Sales and RevOps to ensure lead, contact, and account data structures support pipeline visibility and attribution.
Build and maintain campaign audiences, journeys and workflows, emails, forms, landing pages, preference centers, and tracking.
Own campaign quality assurance, including data checks, rendering and deliverability testing, link and tracking validation, and error remediation.
Standardize campaign briefs, intake, templates, and closeout processes.
Ensure programs have clear objectives and aligned source and tracking, and are connected correctly to Salesforce campaigns and opportunity data.
Maintain and evolve dashboards and reports covering funnel performance, campaign impact, account engagement, and database health.
Define KPI logic and calculations with Marketing and Sales leadership, documenting assumptions and limitations.
Analyze trends and communicate insights, risks, and opportunities as recommendations for campaign and process improvements.
Contribute to attribution standards and lifecycle definitions for consistent cross-program and cross-channel reporting.
Support budget tracking and forecasting inputs for marketing programs and technology, including vendor spend, renewals, and purchase requests.
Maintain an inventory of platforms, licenses, and key contracts; flag upcoming renewals and optimization opportunities.
Help establish marketing-operations rhythms for release cycles, change management, and stakeholder communications.
Identify opportunities to simplify processes, improve data quality, and increase campaign effectiveness and efficiency.
Pilot and evaluate tools or features, build business cases, and lead structured tests where appropriate.
Document processes, runbooks, and training materials to support team adoption and self-service.