Sr Marketing Operations Specialist

General Datatech • Dallas, TX

10d

About The Position

The Sr Marketing Operations Specialist is a hands-on individual-contributor role responsible for building, operating, and continuously improving GDT’s marketing technology stack and data foundation. The role owns day-to-day operations of Salesforce Marketing Cloud and Account Engagement (Pardot), partnering with Marketing, Sales, and IT to deliver high-quality campaigns, data, reporting, and governance that support revenue growth. It combines detailed systems, data, and process work with designing scalable standards, workflows, and measurement.

Requirements

• Experience in B2B marketing operations or revenue operations, ideally in a technology or services organization.
• At least 3 years of hands-on experience administering and operating Salesforce Marketing Cloud and/or Account Engagement (Pardot), including campaign building and automation.
• Strong understanding of Salesforce CRM objects, campaign structures, and marketing data flows across leads, contacts, accounts, and opportunities.
• Demonstrated experience designing and managing audiences, lifecycle stages, scoring, routing, and data-governance processes.
• Proficiency building and maintaining reports and dashboards in Salesforce and marketing platforms, and comfort working with large data sets.
• Working knowledge of marketing measurement concepts, including funnel metrics, campaign performance analysis, and basic attribution approaches.
• High attention to detail and a structured approach to quality assurance, documentation, and change management.
• Ability to collaborate with Marketing, Sales, IT, and RevOps stakeholders and translate business requirements into system and process design.
• Excellent written and verbal communication skills, including the ability to explain technical concepts in clear, business-friendly language.

Responsibilities

• Administer, configure, and optimize Salesforce Marketing Cloud and Account Engagement (Pardot).
• Manage integrations among Salesforce CRM, marketing platforms, and third-party tools in partnership with IT and Sales Operations.
• Define and maintain marketing-system data, privacy, permissioning, consent-management, and subscription-preference standards.
• Establish and document platform governance, including naming conventions, folder and asset structures, user roles, and approval workflows.
• Monitor platform health, utilization, and technical debt, and maintain a prioritized enhancement backlog.
• Own marketing data quality processes, including deduplication, normalization, enrichment, and recurring remediation.
• Define and operationalize ideal customer profiles, target accounts, buying groups, and personas in Salesforce and marketing platforms.
• Design and maintain audience segments, lifecycle stages, and routing logic for campaigns, account-based programs, and sales follow-up.
• Partner with Sales and RevOps to ensure lead, contact, and account data structures support pipeline visibility and attribution.
• Build and maintain campaigns, including audiences, journeys and workflows, emails, forms, landing pages, preference centers, and tracking.
• Own end-to-end campaign quality assurance, including data checks, rendering and deliverability testing, link and tracking validation, and error remediation.
• Standardize campaign briefs, intake, templates, and closeout processes.
• Ensure marketing programs have clear objectives and aligned source and tracking, and are connected to Salesforce campaigns and opportunity data.
• Maintain and evolve dashboards and reports covering funnel performance, campaign impact, account engagement, and database health.
• Define KPI logic and calculations with Marketing and Sales leadership, documenting assumptions and limitations.
• Analyze trends, identify insights, risks, and opportunities, and recommend campaign and process improvements.
• Contribute to attribution standards and lifecycle definitions for consistent cross-program and channel reporting.
• Support budget tracking and forecasting inputs for marketing programs and technology, including vendor spend, renewals, and purchase requests.
• Maintain an inventory of platforms, licenses, and key contracts, and flag renewal dates and optimization opportunities.
• Help establish marketing operations processes such as release cycles, change management, and stakeholder communications.
• Identify opportunities to simplify processes, improve data quality, and increase campaign effectiveness and efficiency.
• Pilot and evaluate tools or features, build business cases, and lead structured tests where appropriate.
• Document processes, runbooks, and training materials to support team adoption and self-service.

Benefits

• Career development opportunities
• Access to cutting-edge technology
• Collaborative environment
• People-first culture focused on inclusivity, growth, and innovation
• Employees are empowered to make a meaningful impact and are recognized for their contributions

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed