Marketing Specialist

Sawtooth Software • Provo, UT

12d • $60,000 - $70,000 • Hybrid

About The Position

Sawtooth Software is seeking a hands-on Marketing Specialist to lead and support day-to-day marketing activities and help more researchers discover its choice analytics products. The role covers email marketing, content creation, campaign coordination, event and webinar promotion, website updates, go-to-market support, and performance reporting. The Marketing Specialist will work closely with the Chief Growth Officer and collaborate with teams across the organization. The role is intended to grow in scope and provide increasing responsibility for strategy, budget, and marketing direction as results are demonstrated.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
• Strong writing skills.
• Self-motivated, disciplined in managing time, and able to juggle several projects at once.
• Comfortable reading campaign metrics, working in spreadsheets, and drawing conclusions from data.
• Clear communicator who works well with sales, product, and technical experts.
• Curious and quick to learn, including on technical subjects.

Nice To Haves

• 1 to 3 years of marketing experience; internships, agency work, freelance projects, and student roles count.
• Experience with HubSpot or a similar marketing automation platform.
• Experience using AI tools to make marketing work more efficient.
• Experience with design tools such as Canva, Figma, or Adobe.
• Experience with a website CMS such as WordPress.
• Exposure to B2B or software marketing.
• Interest in market research, statistics, or survey design; familiarity with conjoint analysis or MaxDiff is a plus.

Responsibilities

• Build and send email campaigns, newsletters, and event invitations in HubSpot.
• Manage marketing lists, segments, and simple automated sequences.
• Track email opens, clicks, and conversions, and report on performance.
• Work with research experts to write and edit content for the website, blog, LinkedIn, and email.
• Use AI tools to improve efficiency while maintaining content quality.
• Coordinate webinars, free trainings, and industry conference sponsorships.
• Promote industry events and tradeshows, manage logistics and follow-up, and help generate and track leads and conversions.
• Keep the website current, build landing pages, and apply basic SEO practices.
• Help plan and run launches for Lighthouse Studio and Discover features, including announcements, launch emails, and release notes.
• Create and update sales materials, including one-pagers, case studies, slide decks, and demo leave-behinds.
• Gather customer feedback and competitive information and share findings with sales and product teams.
• Maintain a simple marketing results dashboard and track spending against budget.
• Contribute ideas, own projects from start to finish, and help shape the annual marketing plan.

Benefits

• 40-hour workweek and work-life balance.
• Hybrid work from home and the Provo office.
• Paid time off that increases based on tenure.
• Eight paid holidays per year and one floating holiday.
• Company-paid health insurance, with 100% of premiums covered for the employee and family on the chosen plan.
• Annual company Health Savings Account contributions, currently $2,700 for individuals and $5,400 for families.
• Employer contribution of up to 15% of annual compensation to a SEP account, based on company profitability, with no match requirements and immediate vesting.
• Continued learning and training opportunities.
• Collaborative and supportive culture that values kindness and work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level