Field Marketing Specialist- North Region

Duly Health and Care • Downers Grove, IL

6d

About The Position

The Field Marketing Specialist is a territory-based, field-facing growth role responsible for executing Duly Health and Care’s community engagement and patient acquisition activities throughout an assigned region. The position serves as Duly’s primary representative at community events and creates face-to-face engagement with prospective patients and families. The role generates qualified leads, converts event interactions into scheduled appointments, and nurtures leads through the CRM to support completed patient appointments. Success is measured by leads generated per event, patient appointments, and new community partnerships.

The role owns day-to-day execution of assigned community events, including coordination with providers and staff, marketing materials and equipment, transportation, setup, onsite engagement, lead capture, appointment scheduling, and post-event follow-up. It is highly field-based and requires regular travel throughout the assigned region, with most event activity taking place during evenings and weekends.

Requirements

• Bachelor’s degree.
• 2–4 years of experience in field sales, community outreach, business development, event marketing, healthcare outreach, customer acquisition, patient engagement, relationship development, or a comparable role involving direct, in-person engagement and measurable lead or customer outcomes.

Responsibilities

• Coordinate and execute assigned community events, including logistics, staffing, materials, equipment, transportation, setup, and breakdown; ensure required Duly and provider-specific collateral and supplies are available onsite.
• Serve as the primary Duly contact for event organizers and Duly providers and staff before, during, and after events.
• Attend assigned events and engage attendees to increase Duly visibility, lead generation, and patient engagement.
• Engage prospective patients and families, identify opportunities for healthcare services, capture qualified leads in HubSpot in real time, and schedule appointments onsite when possible.
• Nurture and progress leads through established CRM workflows, coordinating timely follow-up toward scheduled appointments and completed encounters.
• Meet established performance expectations for lead generation, appointment activity, and patient encounters.
• Identify and develop relationships with community organizations, event coordinators, healthcare partners, schools, payors, senior organizations, and other local partners in the assigned territory.
• Represent Duly at community meetings, networking opportunities, health fairs, outreach events, and other community programs.
• Maintain accurate HubSpot records and event attribution, and monitor leads through established stages, including outreach, scheduled, and completed.
• Track and report event performance, including leads, appointments scheduled, completed encounters, no-shows or cancellations, and new partnerships; provide monthly results and ROI reporting.
• Collect attendee feedback and event insights, and capture approved event content for patient experience improvements and Duly marketing communications.
• Recruit, schedule, and confirm participating providers and Duly staff; communicate event details, arrival times, locations, parking, schedules, responsibilities, and expectations.
• Ensure providers and staff have appropriate event information, materials, collateral, and logistical support.
• Coordinate with Operations and other internal teams to address provider participation, location or departmental needs, and event-related requirements.

Benefits

• Comprehensive medical, dental, and vision benefits, including healthcare navigation assistance.
• Mental health benefit at no cost.
• Employer-provided life and disability insurance.
• $5,250 tuition reimbursement per year.
• Immediate 401(k) match.
• 40 hours of paid volunteer time off.
• Up to 12 weeks of parental leave at 100% pay, subject to eligibility requirements.
• Financial benefit for adoption and surrogacy for non-physician team members, subject to eligibility requirements.
• Additional compensation may be available through shift differentials, bonuses, and other incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level