Specialist, Field Marketing

Red Bull•Raleigh, NC

About The Position

The Field Marketing Specialist (FMS) supports the Field Marketing Manager in making Red Bull the leading brand in their region. As the local face of Red Bull, the FMS applies global and national strategies in ways relevant to the local market, gathers insights through networks in specific communities and among local creators, and contributes to marketing initiatives across Consumer Collecting, Sports, Culture, and Communications, leveraging On Premise and Off Premise. Based in the field, the FMS manages a local team of Student Marketeers and brings the Red Bull brand to life on campus and in the market to reach new consumers. The role manages the regional Consumer Collecting program, including trial-driving plans, sales support, university initiatives, sampling requests, performance tracking, and coaching Student Marketeers. It also hires, trains, and leads the team; supports locally relevant events and brand projects; develops and executes marketing ideas; and helps maintain local logistics, product stock, program tools, fleet, and branded items. The position requires 2+ years of marketing experience, team leadership experience, strong communication and planning capabilities, creativity, a bachelor's degree or equivalent work experience, English fluency, and a valid U.S. driver's license. This position is open to U.S. citizens, U.S. permanent residents, and individuals authorized to work in the United States on a valid visa. The base salary range is $60,000–$90,000, plus cash incentives; actual offers may vary based on work experience, and the range may change.

Requirements

At least 2 years of marketing experience.
Experience leading teams and managing people.
Strategic thinker who takes initiative and ownership and makes things happen.
Excellent communication and networking skills, with the ability to build connections and generate enthusiasm for ideas.
Strong can-do attitude, attention to detail, and drive for high-quality execution.
Leadership, motivation, and ability to cultivate a team environment.
Analytical, planning, budgetary, and project management competencies.
Creative mindset with a track record of putting ideas into practice and assessing results.
Bachelor's degree or equivalent work experience.
Fluent in English.
Excellent communication skills, including presenting and training abilities.
Valid U.S. driver's license.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Additional language skills.

Responsibilities

Set program goals with the Consumer Collecting Manager and Field Marketing Manager to drive consumer trial and expand the regional consumer base on and off campus.
Communicate expectations and guidelines to Student Marketeers for planning and delivering trial-driving activities in the market and student life.
Ensure sales support programs drive distribution, trade excitement, and in-store visibility around universities.
Develop relevant university initiatives that build the brand among students.
Use program tools and reporting to focus activities on target student groups, track performance, and identify opportunities to reach new consumers.
Coach team members in planning fresh mission ideas and manage internal and external sampling requests in line with wider priorities.
Ensure positive consumer interactions and address barriers or negative perceptions where needed.
Recruit, onboard, train, and lead Student Marketeers in line with national programs and brand-fit expectations.
Lead a Team Leader program and empower Student Marketeers to own targets and develop professionally.
Create and support locally relevant events, scenes, and marketing opportunities, emphasizing participation and alignment with Red Bull brand values.
Support a suitable mix of third-party event properties across relevant sport and culture scenes, on and off campus.
Identify local opinion leaders and work with the Field Marketing Manager to involve them in Red Bull initiatives.
Implement national and global events and projects, and incorporate indirect sampling to broaden reach.
Activate national pillars, events, and global brand projects around universities in support of core program objectives.
Develop and execute locally relevant marketing ideas that complement global and national initiatives.
Involve the Consumer Collecting team in idea generation and identify technology-, digital-, and socially driven consumer trends.
Lead creative processes with Student Marketeers to generate ideas that build student loyalty and assess consumer needs across occasions and sampling approaches.
Model Red Bull values and maintain a motivating and inspiring tone of voice.
Set up programs in appropriate areas, flex resources to reach target groups, and use program tools to improve efficiency.
Support local logistics, including tools, warehousing, and management; support national operations in disciplined product-stock management.
Maintain and manage program tools, the Mini fleet, and other branded items to a premium standard.