Field Marketing Specialist

Sino Biological, Inc. • Houston, TX

1d • Hybrid

About The Position

Sino Biological is seeking a proactive, detail-oriented Field Marketing Specialist to join its Houston team. The role focuses on event planning and execution, end-to-end lead generation and management, and representing the company at regional and national trade shows. The specialist will build scientific partnerships and support revenue growth through lead collection, timely contact, and follow-up strategies. The position is based in Houston, Texas, and is hybrid, with travel of up to 50% to regional, national, and international events.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Life Sciences (e.g., Biology), or a related field.
• Exceptional written and verbal communication skills in English, with the ability to convey complex technical or business information clearly.
• Highly organized and detail-oriented, with the ability to manage multiple high-priority projects under tight deadlines.
• Must be based in or able to commute to Houston, Texas.

Nice To Haves

• Demonstrated experience in trade show execution or field marketing.
• Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or ZoomInfo.

Responsibilities

• Coordinate logistics for regional and national events, including BioConnects, Lunch & Learns, and industry trade shows.
• Support on-site event execution, including booth setup, registration tracking, and promotional material management.
• Travel up to 50% to regional, national, and international trade shows, conferences, and corporate events as a Sino Biological representative.
• Collect, track, organize, and manage leads gathered at events and trade shows.
• Drive timely initial contact and lead-nurturing workflows, ensure seamless handoffs to sales teams, and accurately track leads in the CRM.
• Establish and maintain relationships with Key Opinion Leaders (KOLs), academic institutions, and relevant scientific associations.
• Partner with technical, sales, and operations teams to align event goals with product launches, sales pipelines, and broader marketing strategies.
• Manage event logistics budgets, evaluate event ROI, and maintain clean database records for event-related leads and contacts.

Benefits

• Collaborative and supportive team environment.
• Opportunities for professional development and career growth.
• Opportunity to contribute directly to advancements in the biotechnology industry.

What This Job Offers

• Job Type: Full-time