Specialist, Field Marketing

Red Bull•Raleigh, NC

1d•$60,000 - $90,000

About The Position

The Field Marketing Specialist (FMS) supports the Field Marketing Manager in growing Red Bull’s presence in their region. Acting as the face of Red Bull in the local market, the FMS applies global and national strategies in ways that are relevant to local consumers. The role gathers local insights through networks with communities, creators, and other relevant groups, and contributes to marketing initiatives across Consumer Collecting, Sports, Culture, and Communications, leveraging both On Premise and Off Premise channels. Based in the field, the FMS manages a local team of Student Marketeers and brings Red Bull to life on campus and throughout the market to reach new consumers. The FMS manages the Consumer Collecting program, setting goals and guiding Student Marketeers in planning and executing trial-driving activities. The role supports sales and distribution, develops university initiatives, uses program tools and reporting to improve performance, coaches team members, and manages sampling requests. It also hires, trains, and leads Student Marketeers; supports local events, scenes, and opinion leaders; and implements national and global projects. In collaboration with the Field Marketing Manager and Consumer Collecting team, the FMS develops locally relevant ideas and uses consumer insights and trends to build student loyalty and reach diverse audiences. The role models Red Bull values, ensures programs and resources are set up effectively, supports local logistics and national product-stock operations, and maintains program tools, the Mini fleet, and branded items. Travel is listed as 50–60; the description does not specify a unit.

Requirements

At least 2 years of marketing experience.
Experience leading teams and managing people.
Strategic thinking, initiative, ownership, and the ability to make things happen.
Strong communication and networking skills, with the ability to build connections and generate enthusiasm for ideas.
A can-do attitude, attention to detail, and commitment to high-quality execution.
Leadership, motivation, and ability to cultivate a team environment.
Analytical, planning, budgetary, and project-management competencies.
Creative ability and a track record of putting new ideas into practice and assessing results.
Bachelor’s degree or equivalent work experience.
Fluency in English.
Excellent communication, presentation, and training skills.
Valid U.S. driver’s license.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Additional language skills.

Responsibilities

Set goals with the Consumer Collecting Manager and Field Marketing Manager to drive consumer trial and expand the regional consumer base on and off campus.
Communicate expectations and guidelines to Student Marketeers for planning and delivering trial-driving activities in market and student life.
Ensure sales support programs drive distribution, trade engagement, and in-store visibility around universities.
Develop university initiatives with the team that build the brand and appeal to students.
Use program tools and reporting to focus on relevant student groups, track performance, and identify opportunities to reach new consumers.
Coach and empower team members in planning fresh mission ideas to grow the user base.
Manage internal and external sampling requests in alignment with wider priorities.
Promote positive consumer trial and address barriers or negative perceptions when needed.
Source and hire Student Marketeers who fit the brand and have the skills and attitude to support business priorities.
Implement national recruitment, onboarding, and training modules.
Train and lead Student Marketeers using an empowerment approach, helping them own targets and supporting development opportunities for top performers.
Lead the Team Leader program.
Create and support events, scenes, and marketing opportunities that reflect Red Bull brand values and local consumer interests, with a focus on participation.
Support a balanced program involving third-party event properties in relevant sports and culture scenes, on and off campus.
Identify local opinion leaders in relevant Red Bull scenes and work with the Field Marketing Manager to engage them with Red Bull.
Implement national and global events and projects with excellence.
Include Indirect Sampling initiatives to broaden reach in occasions that are difficult to reach and create surprising consumer experiences.
Activate national pillars, events, and global brand projects in and around universities in line with program objectives.
Develop, own, and execute locally relevant ideas with the Field Marketing Manager that complement global and national initiatives.
Involve the Consumer Collecting team in idea generation and use their university experience to identify technology, digital, and social consumer trends.
Lead creative idea generation with Student Marketeers to build loyalty among students.
Understand the consumer landscape and how to reach varied audiences across consumption occasions through direct and indirect sampling.
Model Red Bull values and maintain a motivating and inspiring tone of voice.
Ensure programs are set up in appropriate areas to reach target groups and adjust resources as needed.
Drive program efficiencies using program tools.
Support local logistics, including tools, warehousing, and management, to meet local needs and maintain premium appearance and tool management.
Support the national operations team in disciplined product-stock management.
Maintain and manage program tools, the Mini fleet, and branded items.
Travel as required; travel is listed as 50–60, with no unit specified.