Field Marketing Specialist- South Region

Duly Health and Care • Toms River, NJ

6d • $62,920 - $94,380

About The Position

The Field Marketing Specialist is a territory-based, field-facing growth role responsible for executing Duly Health and Care’s community engagement and patient acquisition activities throughout an assigned region. The role serves as Duly’s primary representative at community events, creating face-to-face engagement with prospective patients and families, generating qualified leads, converting event interactions into scheduled appointments, and nurturing leads through the CRM to drive completed patient appointments.

The specialist owns day-to-day execution of assigned community events, including coordination with providers and staff, marketing materials and equipment, transportation, setup, onsite engagement, lead capture, appointment scheduling, and post-event follow-up. Success is measured through leads generated per event, patient appointments, and new community partnerships. The position is highly field-based and requires regular travel throughout the assigned region, with most event activity occurring during evenings and weekends.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, Healthcare Administration, or a related field.
• 2–4 years of experience.
• Experience in field sales, community outreach, business development, event marketing, healthcare outreach, customer acquisition, patient engagement, relationship development, or a comparable role involving direct, in-person engagement and measurable lead or customer outcomes.

Responsibilities

• Coordinate and execute assigned community events, including logistics, staffing, materials, equipment, transportation, setup, and breakdown; ensure required Duly and provider-specific collateral and supplies are available onsite.
• Serve as the primary Duly contact for event organizers and Duly providers and staff before, during, and after each event.
• Attend assigned events and actively engage attendees to maximize Duly visibility, lead generation, and patient engagement.
• Engage prospective patients and families, identify opportunities for healthcare services, capture qualified leads in HubSpot in real time, and schedule appointments onsite whenever possible.
• Nurture and progress leads through established CRM workflows, coordinating timely follow-up to move prospects from initial engagement to scheduled appointments and completed encounters.
• Meet established performance expectations for lead generation, appointment activity, and patient encounters.
• Identify new working relationships with community organizations, event coordinators, healthcare partners, schools, payors, senior organizations, and other local partners in the assigned territory.
• Represent Duly at community meetings, networking opportunities, health fairs, outreach events, and other community-based programs.
• Maintain accurate HubSpot records and event attribution, and monitor leads through established stages, including outreach, scheduled, completed, and other applicable stages.
• Track and report event performance, including leads generated, appointments scheduled, completed encounters, no-shows or cancellations, and new partnerships; provide monthly reporting on results and ROI.
• Collect attendee feedback and event insights, and capture approved event content to support patient experience improvements and Duly marketing communications.
• Recruit, schedule, and confirm participating providers and Duly staff; communicate event details, arrival times, locations, parking, schedules, responsibilities, and expectations.
• Ensure providers and staff have the event information, materials, collateral, and logistical support needed for successful community engagement.
• Coordinate with Operations and other internal teams to address provider participation, location or departmental needs, and event-related requirements.

Benefits

• Comprehensive medical, dental, and vision benefits, including healthcare navigation assistance.
• Access to a mental health benefit at no cost.
• Employer-provided life and disability insurance.
• $5,250 tuition reimbursement per year.
• Immediate 401(k) match.
• 40 hours of paid volunteer time off.
• A culture committed to community engagement and social impact.
• Up to 12 weeks of parental leave at 100% pay, and a financial benefit for adoption and surrogacy for non-physician team members once eligibility requirements are met.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level