Senior Demand Generation Specialist – Local Channels & Database Marketing

Paschal Air, Plumbing & Electric • Springdale, AR

11d • $75,000 - $90,000

About The Position

Paschal Home Services is seeking an execution-focused, data-driven Senior Demand Generation Specialist to manage inbound customer acquisition and outbound database lifecycle marketing across its geographic markets. The role is part of an in-house marketing team focused on scaling the company’s home services brand. The specialist will manage local paid acquisition channels, optimize lead quality and spend, oversee third-party lead marketplaces, and develop email and SMS campaigns that convert leads and support customer retention.

Requirements

• 2–4 years of hands-on experience running performance-based local digital marketing, paid acquisition, and database marketing campaigns.
• Practical familiarity with Google Ads, including Local Services Ads and Performance Max.
• Familiarity with local marketplaces such as Angi, Yelp, and Thumbtack.
• Familiarity with marketing automation software such as ServiceTitan, ActiveCampaign, or similar.
• Comfort using spreadsheets and analyzing pipeline data, cost per acquisition, and multi-region return on investment.
• Ability to thrive in a competitive, fast-paced team environment.
• Self-starter who values execution over long meetings.

Responsibilities

• Build, deploy, and scale paid acquisition campaigns across search, local extensions, and Performance Max.
• Manage Google Local Services Ads strategy, positioning, and budget pacing; oversee review pipelines and license verifications, and dispute invalid proximity leads.
• Audit lead quality across the customer lifecycle using CRM data, adjust targeting, and revise bidding tiers to maximize return on investment.
• Act as the primary contact and operator for lead-generation networks such as Angi, Thumbtack, Yelp, HomeAdvisor, and Nextdoor.
• Optimize marketplace target-profile filters, instant-book settings, and response times to improve performance in regional marketplaces.
• Design, write, and launch email and SMS retention campaigns using the company database.
• Develop automated consumer drip sequences, regional seasonal promotions, and win-back campaigns to convert stale leads and cross-sell past customers.
• Maintain compliance with TCPA/CTIA SMS communication frameworks and database hygiene protocols.
• Analyze pipeline data, calculate cost per acquisition, and assess return on investment across multiple regions.

Benefits

• Competitive compensation with performance bonus earning opportunities.
• Comprehensive benefits package, including medical, dental, vision, and retirement plans.
• Paid time off and paid holidays.
• Opportunity to build a rewarding career within a growing organization.
• Privately owned company with long-term leadership stability and no private equity backing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed