Senior Regional Demand Generation Specialist

Cognex Corporation • Natick, MA

6d • Hybrid

About The Position

Cognex is seeking a strategic, results-driven Regional Demand Generation Specialist for the Americas. Reporting to the Global Director of Demand Generation, this role designs, localizes, and activates marketing programs to accelerate pipeline and revenue growth across North and South America. It bridges global marketing strategy and regional sales, prioritizing 1:few account-based marketing (ABM) for high-value target accounts while overseeing regional, multichannel demand programs.

The specialist acts as a regional architect by coordinating budgets, working with media partners, and providing strategic direction to internal Centers of Excellence for email and trade shows. The role also collaborates with marketing counterparts around the world to share insights, scale successful programs, and standardize demand generation practices. Cognex uses a hybrid schedule of three days in the office and two days at home.

Requirements

• At least 5 years of B2B digital marketing, demand generation, or field marketing experience.
• Proven experience planning and executing structured 1:few or 1:1 ABM strategies in close alignment with enterprise sales teams.
• Hands-on experience with Salesforce, Account Engagement (formerly Pardot), Demandbase, and Qualified.
• Exceptional communication skills and the ability to provide clear strategic direction to agency partners, internal Centers of Excellence, global counterparts, and cross-functional leadership teams.
• Strong competency in funnel metrics, revenue attribution models, conversational marketing tools, and data-driven budget allocation.
• Ability to thrive in a fast-paced environment, balance direct and channel partner marketing needs, and manage multiple high-priority campaigns simultaneously.

Nice To Haves

• Experience in technology, industrial automation, or manufacturing sectors.

Responsibilities

• Own and execute 1:few ABM strategies for priority account clusters, working with Americas Sales leadership to identify growth opportunities and accelerate the enterprise pipeline.
• Partner with international regional marketing counterparts to share campaign insights, exchange best practices, and scale successful programs globally.
• Localize and deploy global campaign blueprints, adapting assets from Product Marketing and Industry Content teams into regional programs.
• Provide regional strategy, campaign briefs, and targeting criteria to internal Centers of Excellence, including Email and Trade Shows, to guide regional field events and digital nurture tracks.
• Direct and optimize regional marketing spend across paid search, paid social, and programmatic display; manage agency partners and establish direct sponsorships with industrial and trade media publications.
• Coordinate targeted partner co-marketing initiatives, including co-sponsored events, joint webinars, and collaborative content distribution.
• Track and analyze the Americas marketing funnel from account engagement through pipeline generation and closed revenue, and report actionable optimization insights to the Global Director of Demand Generation.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan with company matching
• Employer-paid disability insurance
• Family leave
• Life insurance
• Paid time off, including holidays
• Optional voluntary benefits
• Recognition programs
• Wellness programs
• Annual bonus plan based on company and individual performance or a sales incentive plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed