Senior Demand Generation Manager

CARFAX • Centreville, VA

1d • $88,000 - $132,000 • Hybrid

About The Position

CARFAX, a division of Mobility Global, is seeking a strategic, highly driven Senior Demand Generation Manager to lead growth within its Car Care business while supporting broader Dealer Business Unit (DBU) growth objectives. More than 100,000 service shops partner with CARFAX. The role owns the end-to-end Car Care marketing strategy, driving digital acquisition and retention campaigns to increase service shop and dealer participation. It also helps shape B2B content strategy and thought leadership to elevate CARFAX solutions in the dealership space.

This hybrid role has in-office expectations determined by location and subject to change based on evolving business needs. Applicants must currently be authorized to work in the United States and must not require employer sponsorship now or in the future. The anticipated annual base salary range is $88,000–$132,000; actual compensation depends on factors including location, experience, skills, qualifications, and internal equity.

Requirements

• 6–10+ years of progressive B2B or consumer marketing experience.
• Proven track record in digital demand generation, lifecycle/email marketing, and content strategy.
• Hands-on experience incorporating AI tools into day-to-day marketing work to improve efficiency, creativity, and campaign execution.
• Curiosity to test new AI applications and sound judgment in validating outputs, protecting sensitive data, and maintaining human oversight.
• Experience with enterprise marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo, or social intelligence tools, as well as tools for content management and campaign analytics.
• Exceptional written and visual communication skills, with the ability to translate complex solutions into compelling messaging, develop authoritative thought leadership, and guide content that supports audience engagement and demand generation.
• Advanced analytical skills, including working with complex performance data, cohort segmentation, and campaign funnel analysis to drive strategic pivots and optimizations.
• Exceptional cross-functional leadership and organizational skills, with a history of managing complex, cross-departmental timelines and high-visibility campaign launches.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Currently authorized to work in the United States without requiring employer sponsorship now or in the future.

Responsibilities

• Lead the design and execution of multichannel digital and email acquisition strategies targeting service shop owners, general managers, and dealer principals to recruit them into Car Care and drive premium aftermarket upsell pathways.
• Identify and prioritize high-impact AI use cases, evaluate tools, build repeatable workflows, and coach cross-functional partners to improve campaign speed, quality, and performance.
• Lead development and execution of a B2B content strategy that elevates CARFAX solutions, showcases customer success, and engages service shop and dealership audiences.
• Guide thought leadership and campaign content across relevant channels and partnerships to build awareness, engagement, and demand.
• Architect automated email sequences and lifecycle nurture journeys that clearly communicate and demonstrate the ROI of Car Care for partners.
• Partner with Dealer Business Unit sales leadership, Product Management, and PR/Communications to align marketing funnels, go-to-market motions, and media campaigns with broader objectives.
• Define, monitor, and report on core B2B KPIs, including lead conversion rates, social engagement metrics, and campaign-driven pipeline growth, to optimize marketing ROI.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior