About The Position
TuxCare is hiring a hands-on, AI-first marketer to build and operate the marketing engine that turns leads into pipeline and customers into expansion revenue. The role uses HubSpot and AI across inbound, outbound, nurture, and post-sale programs, with success measured by qualified pipeline and expansion revenue rather than activity. The specialist will drive demand generation for Extended Lifecycle Support (ELS) and SecureChain and partner with Sales, Customer Success, and Account Management.
Requirements
- At least 5 years of hands-on B2B demand generation, lifecycle marketing, or marketing automation experience.
- Expert-level HubSpot skills, including workflows, lead scoring, lists and segmentation, lifecycle stages, routing, and reporting.
- Proven, hands-on use of AI in marketing, such as LLM assistants, HubSpot AI features, AI enrichment and prospecting tools, and automation platforms, with measurable results to share.
- A track record of building nurture, scoring, and routing programs that increased qualified pipeline.
- Strong analytical skills, including funnel metrics, attribution, GA4, and data-driven optimization.
- A builder who executes directly rather than relying on agencies.
Nice To Haves
- HubSpot certifications.
- Experience in B2B cybersecurity, open-source, or infrastructure software.
Responsibilities
- Build and run inbound and outbound demand generation campaigns for ELS and SecureChain, targeting priority segments, personas, and accounts.
- Own lead nurturing in HubSpot by designing segmented, behavior-based nurture journeys and re-engagement programs that move leads to sales-ready.
- Design and manage lead scoring, qualification, and routing with Sales, including MQL and SQL definitions, handoff workflows, and follow-up SLAs.
- Drive customer lifecycle marketing, including onboarding, engagement, retention, cross-sell, and upsell, in partnership with Customer Success and Account Management.
- Use AI throughout the funnel to build agents and workflows for account research, enrichment, personalization at scale, predictive scoring, and campaign testing, with human review for quality and compliance.
- Measure and report on pipeline contribution, conversion, and expansion, and maintain HubSpot data quality, attribution, and dashboards.
Benefits
- Professional development and opportunities for learning and growth.
- Interesting and challenging projects.
- Mentor and knowledge-exchange programs.
- Fully remote work with flexible working hours and the ability to work from any location worldwide.
- 24 days of paid vacation per year, 10 days of national holidays, and unlimited sick leave.
- Compensation for private medical insurance.
- Co-working and gym/sports reimbursement.
- Opportunity to receive a reward for the most innovative idea that the company can patent.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
