Senior Director, Demand Generation Marketing

Go Fish Digital

About The Position

Go Fish Digital is building an integrated go-to-market engine to accelerate growth across its digital and performance marketing services. The Senior Director of Demand Generation will build and lead this effort, focusing on generating qualified mid-market pipeline. The role partners with Sales, GTM Operations, Product Marketing, and agency specialists to develop and execute integrated campaigns that reach target buyers and turn engagement into sales opportunities. This is a hands-on leadership role responsible for setting strategy, developing campaigns, analyzing performance, and improving results. The Senior Director will own demand generation strategy and execution, the program budget within agreed investment guardrails, email marketing and nurture, campaign automation, and cross-channel campaign orchestration. The role evaluates campaign performance and investment based on qualified pipeline contribution and acquisition economics, and works with internal specialists on paid media, SEO/GEO, web, and creative. A Demand Generation Coordinator supports campaign automation work. The position offers exposure to senior leadership and influence over go-to-market strategy and marketing investment. The company describes its environment as collaborative, fast-moving, and supportive of ownership, growth, curiosity, and diverse perspectives.

Requirements

8+ years of relevant demand generation experience.
Demonstrated success generating qualified mid-market or enterprise pipeline for complex B2B services or solutions.
Personally built and optimized campaigns that produced measurable sales opportunities and pipeline.
Multiple years of experience working at an agency or a marketing technology company.
Significant hands-on experience with email marketing, nurture, segmentation, and marketing automation.
Strong ability to interpret funnel data, design experiments, and optimize campaigns based on pipeline and revenue outcomes.
Hands-on experience planning, launching, and optimizing paid demand generation campaigns, including account-based marketing and channels such as paid search, LinkedIn, and programmatic.
Broad understanding of how paid media integrates with SEO/GEO, content, events, and outbound sales to generate qualified pipeline.

Nice To Haves

HubSpot experience is strongly preferred.
Expertise in marketing to marketers.
Ability to recognize compelling B2B messaging, challenge ineffective content, and develop campaigns that resonate with target buyers.
Comfort operating in a lean, fast-moving environment while balancing strategic ownership with hands-on execution.

Responsibilities

Own demand generation strategy and execution, with accountability for qualified opportunities and sales pipeline.
Manage the demand generation program budget within agreed investment guardrails; allocate spend, manage vendors and partners, and stop, refine, or scale programs based on pipeline contribution and acquisition economics.
Develop campaigns targeting priority accounts, industries, and senior decision-makers.
Partner with Sales leadership and BDRs to coordinate marketing programs, prospecting, and follow-up.
Own email marketing, audience segmentation, lifecycle nurture, and marketing-led outbound campaigns.
Use HubSpot to build scalable campaigns, automated workflows, and personalized engagement.
Coordinate executive-branded outreach, marketing emails, and BDR/seller sequences to create a cohesive buyer experience.
Improve email performance, deliverability, conversion, and pipeline contribution.
Translate product positioning, client stories, research, and thought leadership into integrated campaigns.
Coordinate campaigns across email, paid media, SEO/GEO, events, partnerships, and outbound sales activity.
Partner with internal specialists who execute paid media, SEO/GEO, website, and creative work.
Identify and test new opportunities to reach relevant buyers through targeted channels and distribution.
Plan and oversee paid campaigns across priority channels, including LinkedIn, paid search, programmatic, and ABM tactics; optimize targeting, creative, offers, and investment using performance data.
Define and track KPIs focused on qualified meetings, opportunities, pipeline, and revenue contribution.
Analyze funnel performance, identify conversion gaps, and develop structured A/B tests.
Evaluate channel effectiveness and recommend campaign and investment changes based on results.
Own campaign automation, including audience segmentation, nurture workflows, email deployment, and campaign quality assurance, supported by a Demand Generation Coordinator.
Partner with GTM Operations on CRM integration, lead routing, data quality, and reporting.
Work with Product Marketing and Content to translate differentiated capabilities into compelling campaigns.
Evaluate offers, messaging, copy, creative, and landing pages for relevance and effectiveness; provide specific feedback to improve content and conversion.
Identify gaps in commercial content and client proof needed to support demand generation.