Marketing Specialist
About The Position
At IDB Global Federal Credit Union, the Marketing Specialist helps build and strengthen member relationships by coordinating and executing events, managing selected marketing campaigns, and supporting the Business Development function. The role works closely with the Marketing Manager and other Marketing team members. The position plans and coordinates Credit Union events, educational seminars, webinars, and other member engagement activities; supports business development with presentations, marketing materials, event logistics, follow-up communications, and engagement initiatives; and assists with marketing campaigns and promotional materials across multiple channels. It also supports social media and website content, measures marketing and event performance, collaborates with internal stakeholders, and oversees external vendors as directed by the Marketing team. This position follows a mandatory hybrid work model, with two remote days and three days in the office. A bachelor's degree in Marketing, Communications, Public Relations, or a related field is required, and bilingual English-Spanish proficiency is required. The annual salary range is $70,777.49 to $88,471.86.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Bilingual proficiency in English and Spanish.
- Valid work authorization in the United States.
- Strong interest in events, marketing, and communications.
- Ability to take ownership of assigned projects and follow them from planning through completion.
- Quick learning ability and willingness to learn new concepts, tools, and software applications.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Ability to work as a team player and build positive relationships with team members and internal stakeholders.
Nice To Haves
- Master's degree.
- Five or more years of experience in marketing, communications, digital marketing, events, or a related field.
- Experience with Microsoft Office, design tools such as Adobe, Canva, or Figma, social media platforms, email marketing tools, or other marketing software.
Responsibilities
- Take primary responsibility for planning, coordinating, and executing Credit Union events, educational seminars, webinars, and other member engagement activities.
- Support business development by helping develop targeted presentations and marketing materials, coordinating event logistics, arranging follow-up communications, and supporting engagement initiatives.
- Coordinate event invitations, registrations, materials, signage, presentations, supplies, and on-site activities.
- Develop and coordinate communications and promotional activities before, during, and after events.
- Maintain the event calendar, attendee lists, and other event-related information.
- Track event attendance, engagement, lead generation, conversion, and other relevant performance metrics; report results and use them to improve future events.
- Coordinate with internal teams, speakers, vendors, and other stakeholders to ensure successful event execution.
- Support the execution of selected marketing campaigns and promotional initiatives across multiple channels.
- Support the preparation, coordination, and distribution of emails, digital banners, flyers, brochures, presentations, and other marketing materials.
- Assist with social media content management and website content updates.
- Measure and test the effectiveness of marketing efforts, identify opportunities, and support continuous improvement.
- Collaborate with Marketing team members and internal departments to deliver timely and effective initiatives and gather information for marketing activities.
- Oversee external designers, printers, digital providers, event vendors, and other marketing partners as directed by the Marketing team.
- Contribute ideas and recommendations to improve marketing initiatives.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
