Marketing Specialist Jobs

About The Position

Requirements

• Marketing, market research, e-commerce, business analytics, communication, telecommunication, or related major(s) and/or field(s) of study.
• Analytical Skills
• Critical-Thinking Skills
• Microsoft Suite
• Salesforce
• Google Ads
• Google Analytics
• Qualtrics
• Iterable

Responsibilities

• Analyze demographic data on a local, regional, and national level.
• Analyze buying and shopping patterns of current and potential consumers.
• Analyze marketing data to identify underlying principles, reasons, or facts.
• Analyze online marketing strategies and compare them with competitors'.
• Analyze current industry trends and marketing methods (SEO, content marketing, social media marketing, email marketing).
• Analyze sales performance of discounted products.
• Evaluate marketing analysis plans.
• Evaluate methods of collecting data relating to customer demographics, preferences, and shopping habits.
• Work with Market Research Analysts to evaluate the effectiveness of marketing, advertising, and other strategies.
• Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys, and Email Surveys).
• Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns.
• Design social media marketing campaigns (Facebook, Instagram, Twitter, ChineseinLA, WeChat, Line).
• Design tradeshow marketing campaigns (including local events and fairs for Asian communities).
• Design and manage day-to-day email marketing campaigns, periodic newsletters, and other event materials.
• Coordinate and manage marketing campaigns from design to completion.
• Ensure all marketing materials adhere to brand guidelines, expectations, and budgets.
• Collaborate with Market Research Analysts to develop and execute marketing campaigns.
• Evaluate and target local competition and recommend strategies to drive customer acquisition and retention.
• Negotiate and collaborate with vendors and/or partners executing strategic campaigns.
• Collaborate with other departments to oversee advertising tasks.
• Collaborate with the Marketing Team to prepare reports on data analysis.
• Prepare reports on new product marketing strategies and/or campaign plans.
• Prepare different reports of findings and present results to management.
• Support the marketing department in general operations.

Benefits

• 401(k) matching
• Health insurance
• Vision insurance
• Paid time off (PTO): vacation, sick, and holidays
• Coffee and Snack
• On-site gym and game rooms
• Employee Discount