Marketing Specialist Jobs

About The Position

Requirements

• B2B channel marketing experience, ideally in managed services, cybersecurity, networking, or SaaS.
• Understanding of indirect sales motions and channel partner enablement.
• Product marketing exposure including datasheets, solution briefs, and competitive positioning content.
• Strong writing and communication skills.
• Experience with HubSpot or similar tools.
• Organised, detail-oriented, self-directed, and commercially focused.
• Ability to work effectively in a fast-paced environment with shifting priorities.
• Someone who understands how channel partners think, not as an audience to market to, but as businesses with their own pressures, priorities, and clients to retain. That context shapes everything: what content you build, what angle you lead with, and what you leave out.
• You're a strong writer who can work with existing material and make it better for a different reader. You ask the right questions before you start: What does this partner actually need to move forward? What objection does this address?
• You’re comfortable working closely with different teams and stakeholders, and can translate strategy into something practical and usable.
• You’re organized and reliable when it comes to execution, able to manage event logistics and campaigns without dropping detail.
• Experience in B2B marketing and channel marketing, ideally in telecoms, networking, or cybersecurity. Agency experience is also a strong plus.
• Strong understanding of partner marketing models, with hands-on experience in field marketing.
• Comfortable working closely with sales and being accountable to commercial outcomes.
• Excellent verbal and written communication skills, with the ability to craft clear, practical, and engaging content and channel enablement materials.
• Ability to turn strategy into practical execution without overcomplicating it.
• Hands-on experience with marketing automation tools and CRM platforms (HubSpot a plus).
• Collaborative and self-motivated, capable of managing multiple projects with minimal supervision.
• Comfortable working with design resources to bring content to life.

Nice To Haves

• This role suits someone who: takes ownership and executes well within an existing strategy, stays calm and organised under pressure, is proactive and self-directed, communicates confidently and works well with strong personalities, is resilient and adaptable in a fast-moving environment.

Responsibilities

• Adapt direct marketing content into partner-ready assets including solution briefs, objection handlers, conversation starters, co-branded collateral, and enablement materials.
• Develop partner-focused win stories and messaging tailored for different partner types including TSDs, sub-agents, and VARs.
• Maintain and manage partner portals to ensure content is current and accessible.
• Execute partner-led campaigns using existing content such as case studies, webinars, and research.
• Support co-marketing initiatives with technology partners and MDF-funded activities.
• Align campaigns with sales priorities and active pipeline.
• Write partner nurture and follow-up email sequences.
• Own the channel newsletter including content, distribution, and reporting.
• Support field and partner events across the US and UK.
• Manage campaign operations including segmentation, timelines, reporting, and coordination.
• Support development of datasheets, solution briefs, competitive positioning documents, FAQs, and other product marketing assets.
• Execute against the product content roadmap in collaboration with marketing leadership.
• Maintain and refresh product and security content as services and integrations evolve.
• Support technology partner marketing including OEM content, landing pages, and co-branded materials.
• Ensure consistency of messaging across direct, partner, and channel-facing assets.
• Turn core marketing content into partner-ready assets that are easy to understand and use, adapting messaging for a channel audience.
• Create new content where needed to fill gaps and support partner conversations.
• Develop partner-ready win stories that clearly show how and where we create value, giving partners practical examples they can use in conversations.
• Adapt messaging and materials for different partner types (TSDs, sub-agents, VARs) based on how they operate.
• Maintain and update partner portals to ensure content is accurate, current, and easy for partners to access and use.
• Turn central content (case studies, guides, webinars) into partner-led campaigns that drive engagement and conversations.
• Support co-marketing initiatives with partners, helping activate joint opportunities in the market.
• Work closely with sales and channel teams to ensure campaigns are aligned to real opportunities and priorities.
• Write partner follow-up emails and simple nurture sequences to support post-event and campaign outreach, enabling Channel Directors to personalize and send them.
• Own the channel newsletter end-to-end: defining the strategy, writing content, managing distribution, and tracking performance.
• Support field and partner events across the US and UK, ensuring they are well run, relevant, and commercially useful.
• Manage the operational side of campaigns and events, including coordination, logistics, audience lists, and internal alignment.