Digital Mktg Specialist

Affinity Gaming•Las Vegas, NV

About The Position

The Digital Marketing Specialist supports Affinity Gaming’s marketing initiatives across digital channels, property promotions, email, social media, website content, paid media, and guest engagement platforms. The role executes day-to-day digital campaigns, maintains brand consistency, supports promotional calendars, analyzes campaign performance, and contributes to measurable outcomes such as traffic, engagement, database growth, reputation management, and revenue. It calls for a hands-on, detail-oriented, analytical, and creative marketer who can manage multiple campaigns and deadlines in a fast-paced casino, hospitality, or entertainment environment while collaborating with internal stakeholders, agencies, vendors, and property teams. The specialist supports digital campaign planning, setup, deployment, and optimization; social media and content management; reputation management; website and digital asset maintenance; paid media and performance marketing; promotional and property marketing; reporting and analytics; and creative and vendor coordination. The role also ensures digital materials meet brand standards, gaming industry requirements, promotional guidelines, and internal approval processes.

Requirements

2–5 years of digital marketing experience, preferably in casino gaming, hospitality, entertainment, restaurants, retail, or multi-location consumer marketing.
Experience executing social media, website updates, digital advertising, and campaign reporting.
Strong working knowledge of social media platforms, digital content management, paid media basics, and marketing analytics.
Ability to manage multiple campaigns, deadlines, approvals, and stakeholder requests in a fast-paced environment.
Strong writing, proofreading, organizational, and project management skills.
Ability to interpret marketing performance data and translate results into actionable recommendations.
Experience working with creative teams, agencies, vendors, and cross-functional departments.
Proficiency with Microsoft Office.

Nice To Haves

Familiarity with casino or hospitality promotional marketing.
Experience with Google Analytics, Meta Business Suite, or similar marketing platforms.
Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field preferred.

Responsibilities

Support the planning, setup, deployment, and optimization of campaigns across email, website, paid media, social media, SMS, and other guest communication channels.
Assist with social media content calendars, posting, community engagement, creative coordination, and performance tracking.
Monitor, track, and help respond to guest feedback across review platforms, social media, survey tools, and other digital touchpoints.
Partner with property teams and guest service leadership to identify recurring service themes, escalate urgent issues, support response workflows, and use reputation insights to improve guest satisfaction, brand perception, and property performance.
Maintain website content, promotional landing pages, digital listings, campaign assets, and online property information for accuracy, timeliness, and brand consistency.
Support paid search, display, paid social, retargeting, and other performance marketing programs with internal leadership or agency partners.
Partner with property marketing, casino operations, food and beverage, entertainment, and guest service teams on promotional calendars, events, offers, and on-property campaigns.
Track campaign results, prepare performance reports, monitor digital KPIs, and provide insights to improve campaign effectiveness and ROI.
Coordinate creative assets, deadlines, and campaign launches with designers, agencies, media partners, and internal stakeholders.
Ensure digital marketing materials comply with brand standards, gaming industry requirements, promotional guidelines, and internal approval processes.