Consumer Mktg Specialist Int'l

Norwegian Cruise Line•Miami, FL

13d

About The Position

Support the strategy, content development, and execution of high-volume international direct-to-consumer email campaigns designed to increase customer acquisition and retention. Use campaign results, analytics, and best practices to optimize performance metrics, and apply marketing and triggered communication techniques to execute and analyze ongoing promotional communications. The position collaborates with management and cross-functional teams, supports email campaigns for booked guests and loyalty programs, and builds and deploys email campaigns in Salesforce Marketing Cloud.

Requirements

Bachelor's degree in Business, Marketing, Communications, or a related field.
Two years of marketing experience in consumer direct response and/or email marketing for a consumer brand company.
Proficiency in email production processes, including creative development and production.
Experience with enterprise-level email service providers and knowledge of email design best practices.
Ability to lead and serve as the main point of contact for cross-departmental initiatives.
Thorough understanding of list segmentation for targeting specific customer segments.
Advanced Excel skills for analyzing and reporting campaign results.
Strong quantitative and analytical skills for ad hoc analysis, reporting, and budget management.
Ability to work effectively in cross-functional teams, including collaboration with global regional teams.
Excellent problem-solving, project management, and organizational skills.
Ability to work under pressure in a fast-paced environment while meeting deadlines and budget constraints.
Excellent written and verbal communication skills.

Nice To Haves

Travel industry and cruise line experience.
Salesforce Marketing Cloud experience.
HTML and CSS experience.

Responsibilities

Collaborate with management to develop content and strategy for cruise promotional email campaigns that drive leads and bookings.
Support the Booked Guest and Loyalty teams with their email campaigns.
Coordinate with Outbound Sales and other departments to develop transactional consumer email communications that drive international leads and bookings.
Support the development and execution of email testing strategies, improve performance metrics based on test results, and report testing status and outcomes to management.
Maintain the email calendar for international campaigns, including creative brief, list pull, approval, and mailing dates.
Assist in creating creative briefs for strategic and tactical integrated email marketing campaigns, ensuring timely submission in line with business objectives and campaign requirements.
Serve as the point of contact for marketing channels involved in content and campaign development.
Build and deploy emails in Salesforce Marketing Cloud, approve test emails before deployment, and address technical issues.
Monitor industry and competitive trends.
Perform other job-related functions as assigned.