Clt Mktg - Senior Marketing Specialist, eCommerce

Talent Acquisition

8d•$58,000 - $68,000

About The Position

Franklin Energy is seeking a tactical, execution-focused marketing professional to deliver customer-first, integrated marketing campaigns and initiatives, with a focus on eCommerce. As part of the marketing delivery and operations team, this role develops, implements, assesses, reports on, and communicates data-driven marketing tactics. The specialist serves as an execution expert in assigned areas, works closely with client marketing, performance marketing, creative strategy, and creative services teams, and mentors other team members. The position is responsible for delivering work on time, on strategy, and at a high quality, while helping improve marketing processes and execution.

Requirements

Bachelor’s degree from an accredited college or university in marketing, communications, business, or a related field.
At least 5 years of marketing experience.
Current certifications and demonstrated mastery in two or more marketing execution areas, such as email marketing, events, or digital media.
Proven experience with eCommerce platforms and online storefront management.
Paid search, SEO, social media, and email marketing tactical experience.
Ability to manage a wide variety of work in a fast-paced environment.
Detail-oriented, organized, self-starting, and able to prioritize workload.
Strong written and verbal communication skills.
Ability to raise issues and lead project management as a subject matter expert in a specific discipline.
Ability to analyze and interpret data and solve practical problems.
Knowledge of mathematical concepts such as fractions, percentages, and ratios.
Proficiency with Microsoft Office, specifically Word, Excel, PowerPoint, and Outlook.
Commitment to diversity and inclusion.
Reliable transportation.
Valid driver’s license.

Nice To Haves

Experience with Adobe Commerce (Magento) and BigCommerce.
Familiarity with eCommerce operations, merchandising, and digital customer experiences.
Certifications in marketing platforms such as Salesforce Marketing Cloud, HubSpot, Google Analytics, and Google Ads.
Growth-Driven Design certification.

Responsibilities

Deliver assigned marketing tactics on time, at the expected quality, and in alignment with strategy.
Collaborate with client marketing, performance marketing, creative strategy, and creative services teams to execute campaigns and tactics.
Serve as the subject matter expert for assigned areas, processes, tools, and technologies; onboard and support new team members.
Edit completed designs as needed and support the creative team with marketing copy development.
Use the marketing project management system to track work and keep stakeholders informed.
Identify opportunities to improve work management and delivery, and collaborate with leadership to implement improvements.
Manage workflow, review cycles, and approvals for marketing materials involving internal and external parties.
Implement, update, and manage assigned tactics, including content creation, basic template design and updates, calls to action, workflow automation, A/B testing, and metrics reporting.
Build cross-functional relationships to support shared learning and adoption of best practices.
Serve as a point of contact and support for internal customers, leading communications and management for assigned tactics.
Mentor team members in areas of expertise.
Work with the team to improve the speed, quality, and effectiveness of execution across assigned areas and channels.
Contribute to a positive, creative, fast-paced, and innovative marketing team environment.